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Batman vs. Superman soars on Snapchat Discover with 24-hour channel
Warner Bros. is bringing its big-screen superhero film to the small screen with a sponsored 24-hour Discover channel on Snapchat as part of the social media hype to include mainstream consumers in the fan frenzy.
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Less affluent, lower income consumers more favorable towards mobile ads: report
Consumers have widely differing opinions when it comes to mobile advertising, based on affluence and income levels, with the wealthiest consumers among the most annoyed by these messages, according to new research from IXI Services.
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Calvin Klein takes more open brand stance with Periscope stream
Calvin Klein’s use of Periscope is aimed to position the brand as more accessible by opening its digital doors for an inside look at the fall 2016 campaign and comes at a time when the company is trying to deal with the controversy surrounding billboards deemed sexist by some.
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Apple’s move downstream means lower app spends
In a move that could impact marketers’ mobile revenue streams, Apple introduced the 4-inch iPhone SE yesterday, which comes with Touch ID and Apple Pay.
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