Elle, Neiman Marcus partner for multichannel brand extension
Hearst’s Elle magazine and department store chain Neiman Marcus are pairing up for a multichannel brand launch of Elle Accessories that includes a biannually published magazine and ecommerce site.
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Balenciaga pushes mcommerce via mobile-optimized site
French label Balenciaga, a member of the PPR family, is firming its mobile strategy with a new optimized site that lets consumers make purchases, browse new collections and campaigns and locate nearby retail stores.
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3 C’s bolster video ad effectiveness: research
The three C’s – clutter, creative and context – bolster video ad effectiveness, especially when viewed on mobile devices such as smartphones and tablets, according to new research from YuMe and IPG.
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Mandarin Oriental flaunts property amenities via 25th anniversary hotel packages
Mandarin Oriental’s San Francisco property is marking its 25th anniversary through two packages meant to offer the best of the city and the hotel’s amenities.
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Rolls-Royce flaunts British roots via theatrical event
British automaker Rolls-Royce Motor Cars likely secured maximum exposure to high-net-worth consumers through its annual sponsorship and invitation-only event in conjunction with Goodwood Revival in Britain.
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Experiential, event marketing fortes for Portón brand building: COO
To draw awareness in the United States market, Portón Pisco is leaning on experiential and event marketing as primary awareness and brand-building channels.
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Luxury travel, trading with China, Mercedes and social media – News briefs
Today in luxury marketing – Luxury travel is making a slow rebound; Trade tensions with China on the rise; Mercedes-Benz rolls out B-Class in India; Luxury brands and fake Twitter followers.
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Calling for nominations: Luxury Women to Watch 2013
If you know a smart woman in luxury advertising, marketing, media or retail who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2013. Nominations accepted through Oct. 12.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Become a Very Important App with iPhone 5’s new fifth row
By being selected as one of the VIAs, a consumer has identified your app as crossing over the velvet rope, making it consciously or subconsciously part of their daily lives.
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