Versace takes center stage on Lady Gaga fan site to show authenticity
Italian fashion brand Versace was featured in a video from pop star Lady Gaga that follows her trip to Paris to attend the house’s couture fashion show.
Click here to read the entire article on Luxury Daily

Vacheron, Jaeger open window to trade-only SIHH event via social media
Global watchmakers convened in Geneva Jan. 20-24 for the annual trade- and invite-only Salon International de la Haute Horlogerie to unveil new and innovative timepieces and explore their shared passion of fine watches.
Click here to read the entire article on Luxury Daily

Miu Miu creates rapid paced spring campaign video to reflect blogger imagery
Prada-owned Miu Miu released a fast-paced spring 2014 campaign video that features a crop of new entertainment talent to reach a younger demographic who are the actresses’ peers.
Click here to read the entire article on Luxury Daily

Lexus continues to foster artists via Milan design exhibition
Toyota Corp.’s Lexus is showcasing the works of three designers Apr. 8-13 at Milan Design Week as part of its ongoing “Amazing in Motion” campaign.
Click here to read the entire article on Luxury Daily

Audi app tracks miles to help business travelers balance expenses
German automaker Audi is helping business travelers monitor expenses with its Audi Mileage Tracker application.
Click here to read the entire article on Luxury Daily

Moët piques interest in Rosé Impérial with photo-sharing app
LVMH-owned Champagne producer Moët & Chandon is promoting its Rosé Impérial using a multi-layered approach that combines a gift set for couples for Valentine’s Day and an interactive photo-sharing application to build awareness of its portfolio of spirits.
Click here to read the entire article on Luxury Daily

Chanel looks to woo readers with multiple ads in February Tatler
Dior and Chanel are among the fashion houses aiming to create their own romance with readers in the February “Love Story” issue of Condé Nast-owned Tatler as consumer focus reverts to self-gifting in the post-holiday climate.
Click here to read the entire article on Luxury Daily

Neiman Marcus, Burberry, Audi and The Macallan – News briefs
Today in luxury marketing – Neiman Marcus reveals scale of data breach; Burberry responds to toxic chemical claims; Audi plans to narrow sales gap to BMW in 2014 on A3 sedan; The Macallan “M” decanter by Lalique sells for $495,047.
Click here to read the entire article on Luxury Daily

Facebook’s shift away from engagement will benefit mobile advertisers
Is Facebook’s recent shift from engagement and affinity ads to performance-based social ads bad for the social network?
Click here to read the entire article on Luxury Daily