As social influencer programs gain, some marketers land in hot water
The Federal Trade Commission recently held Lord & Taylor responsible for the actions of social influencers hired by an agency, underscoring the need for marketers to tread carefully as such programs become more prevalent.
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Sephora complements Estée Lauder’s millennial-centric push via Snapchat
Sephora ramped up excitement for Estée Lauder’s new Instagram account and cosmetics line by bringing its Snapchat followers behind-the-scenes with brand ambassador Kendall Jenner as she prepared for an appearance and modeled beauty products.
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Univision steps ups mobile innovation as consumption continues to grow
With 77 percent of Univision’s audience already mobile-exclusive consumers of content, the media company is accelerating innovation across digital platforms via a new in-house innovation unit.
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The Melting Pot schools Twitter followers on fondue dining
Fondue chain The Melting Pot is educating social media users in etiquette through an interactive chat on Twitter with chef Jason Miller, taking a conversational approach to marketing for a lasting impression.
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