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Are Snapchat, Facebook putting too big a focus on brands?
Snapchat and Facebook are looking to better serve marketers with recent updates that bring branded content to the top of social media feeds while still putting a focus on creating a less invasive experience for consumers.
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App engagement surpasses desktop in US: comScore
The United States, Canada and Britain are now mobile-first – and increasingly mobile only – in terms of digital consumer behavior, but not all content is keeping up, according to a new report from comScore.
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Maytag hits grand slam through social media integration
Home appliance brand Maytag is exhibiting its American heritage through an integrated campaign that includes a focus on social media channels featuring content surrounding Major League Baseball and real Maytag employees.
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Elephant Bar drives 30pc of loyalty members into a location via geofencing
Restaurant chain Elephant Bar’s recent mobile campaigns have seen 30 percent of its rewards members visit a bricks-and-mortar location on the day they were targeted by a geofenced SMS message, proving the strategy’s call-to-action potential.
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Retailers create conversation around first New York Fashion Week: Men’s
With the first New York Fashion Week: Men’s in full swing, a number of retailers and brands are taking the opportunity to reach out to their style-focused male audiences.
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