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Are push notifications abusing their welcome?
Push notifications help marketers reach consumers with relevant and timely messages. Although the technology can be a powerful customer engagement tool, some feel it has the potential to be more cloying than beneficial.
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Wall Street Journal debuts mobile site with intentional design approach
The Wall Street Journal, a crown jewel in Rupert Murdoch’s media empire, has launched a mobile Web site for the iPhone that continues its 360-degree embrace of digital media as the new business model for publishing.
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Few companies will exploit the gold mine of mobile information in 2013: Forrester
Although mobile presents marketers with tremendous data to get a better understanding of consumers, not many are tapping into the device’s full potential, according to a new report from Forrester Research.
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Forbes sees 30pc of online traffic coming from mobile
Forbes is seeing the benefits from an increased focus on driving digital innovation, with the mobile audience to its Web site growing 150 percent in the last year to reach 30 percent of total visits.
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Rovio expands digital, mobile blueprint
Rovio Entertainment is expanding its mobile-first powerhouse to create more native and integrated advertising experiences.
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