Are Facebook video ads working for brands?
Nestlé and Estée Lauder are ramping up their mobile video investments on Facebook, but the verdict is still out on if such initiatives can drive long-term social engagement.
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Kernel Season’s sponsors movie trivia game in USA Today iPad app
Kernel Season’s is interacting with movie fans with a new native ad unit in the USA Today iPad application that gamifies movie trivia.
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Westfield Group showcases multiple offers via revolving cube ad
Airport retailer Westfield Group is targeting travelers with a revolving mobile ad unit showcasing special offers from Dunkin’ Donuts and Famiglia.
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Personality Hotel guests use mobile key to bypass check-in lines 
Hotel Diva and Hotel Union Square guests now can check in with customer service and unlock their room doors with their mobile phones, bypassing the front desk and avoiding standing in any lines.
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Mobile Minutes: Apple, Samsung, Android, Intel
Today in mobile marketing – Apple scores $10 billion in App Store sales for 2013; Samsung’s 4Q profit hit by slowing mobile growth; Android device shipments to top 1 billion this year – Gartner; CES 2014: Intel abandons smartphones, focuses on wearable computing and tablets.
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