Are agencies being cut out of mobile marketing plans?
As mobile continues to grow at a rapid pace, marketers are investing in bigger and more frequent campaigns and driving efficiency via in-house capabilities and vendor partnerships. These moves are being driven not only by the desire to better leverage mobile’s potential but also by brands’ frustrations with their mobile initiatives so far.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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Apple gains ground on legal front with patent win, Samsung injunction
In the ongoing patent wars between many of the major mobile players, Apple gained ground this week by scoring an injunction against Samsung in the United States and winning a handful of patents, including two that pertain to touch screen displays.
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Coca-Cola drives brand awareness via mobile gaming initiative
Coca-Cola has rolled out a branded mobile gaming application that target teens and young adults and lets them engage with the beverage giant on a deeper level.
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Mobile search spend continues to accelerate, jumps 333pc in Q2
While growth in the overall spend in search advertising in the United States showed signs of slowing down in the second quarter of 2012, mobile search advertising continued its strong growth, according to a new report from IgnitionOne.
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Meredith Corp. expands digital efforts to Google Play
Publisher Meredith Corp. is bolstering its mobile repertoire by rolling out eight of its lifestyle magazines to the Google Play Store.
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Fontainebleau uses QR codes, Instagram to boost pool party interaction – Luxury Daily
Luxury Daily today – Fontainebleau uses QR codes, Instagram to boost pool party interaction; Cartier, Ferragamo ramp up global marketing through New York Times China.
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Inviting opinion pieces on mobile marketing
Mobile Marketer is inviting opinion pieces on mobile advertising, marketing and media issues that affect marketers as they include mobile in the marketing mix.
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SMS bridges online and offline worlds
Sometimes it seems as though the online world and the real world are two separate places and two separate states of mind.
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