Advertisers cheer as live event apps take center stage
As adoption grows for live event applications, offerings are evolving to please both users and media buyers, with 2016 set to bring forth opportunities for tailored ads, live chat capabilities and local targeted messages within these platforms.
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Content magic lies in right mix of channels, devices: PepsiCo exec
NEW YORK – A PepsiCo executive at the Mobile Marketing Association’s Mobile Location Leadership Forum emphasized that while it is easier to focus on measuring and developing creative for mobile only, bringing together multiple platforms is key for a successful content strategy.
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Mobile marketing week in review: Fresh approaches on Giphy, Ibotta and Slack
The early results are promising as brands and publishers step up experimentation on mobile-first content and media strategies that look beyond typical Facebook engagements, landing instead on more tailored apps and sites such as Giphy, Ibotta and Slack. Watch this video for the full analysis.
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NBA values stats with app upgrade for fan interest
The National Basketball Association is putting the focus on stats with an upgrade on its mobile application, hoping to up engagement while one of its teams is close to breaking a record.
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