Themed “How Brands Can Effectively Target Consumers on the Go,” the track is part of ad:tech’s new Marketing Masters series that includes online video, ad networks and social media. Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, is ad:tech’s Mobile Marketing Master.

“The Mobile Marketing Master track is a two-hour compression of the key trends in mobile advertising and marketing including case studies and research that showcase mobile’s role in the multichannel mix,” Mr. Alam Khan said.

“Delegates attending this track will not only get up-to-speed with the latest and greatest in mobile, but also meet experts in the field who help move the needle,” he said.

The track runs April 21 at 1 p.m. – 2:50 p.m. Pacific time at the Moscone Center North Convention Center in San Francisco. A networking session with the panelists will be held on April 20.

The Mobile Marketing Masters track is part of the three-day-long ad:tech, attracting the nation’s leading interactive marketers and brands.

Below is the agenda that was put together by Mr. Alam Khan:

Hour 1:
• State of Mobile Marketing and Commerce
Mickey Alam Khan, Editor in Chief, Mobile Marketer and Mobile Commerce Daily
Lance Obermeyer, Chief Technology Officer, Digby
Jason Rissman, Account Executive, Google Mobile Ads
20 minutes

• Ace Hardware and Mobile Advertising: Case Study
Charles Johnson, General Manager, Microsoft Mobile Advertising
Domingo Gonzalez, Supervisor – Mobile CRM and Media Strategies, Horizon Media
10 minutes

• Sponsor Presentation: TBA
10 minutes

Networking Break
10 minutes

Hour 2:
• Best Practices and Worst Mistakes in Mobile
Mickey Alam Khan, Editor in Chief, Mobile Marketer and Mobile Commerce Daily
Amielle Lake, CEO, Tagga Media
Ran Farmer, Managing Director – North America, Netbiscuits
20 minutes

• Taco Bell and Mobile Advertising: Case Study
Danielle Wolfson, Brand Communications, Taco Bell Online Marketing
Tony Nethercutt, Vice President – Sales, AdMob
10 minutes

• Reading the Numbers: Key Research on Mobile
Mike Boland, Senior Analyst and Program Director, BIA/Kelsey
Evan Neufeld, Vice President – Marketing, Ground Truth
10 minutes

• Q&A and Key Takeaways
Mobile Marketing Master and All Speakers
15 minutes

• Mobile Exhibitors to See In Mobile Mix Zone and Beyond
Recommendations from Mobile Marketing Master for exhibitor visits and guiding to follow-on Exhibit Hall Theater Presentation
5 minutes

• Depart for Expo Floor
Mobile Marketing Master leads a 15-minute tour of the key mobile marketing exhibitors on the Expo Floor
15 minutes

Please click here to see the Mobile Marketing Masters page on the ad:tech site.