Facebook’s play to own the mobile homepage fails, like others before
The battle for the mobile homepage appears to have claimed another victim, with Facebook Home looking like a flop a month after its launch.
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Metrics give apps a leg-up over mobile Web
As marketers continue to gauge the success of their mobile applications, being able to pinpoint specific metrics that are working and not working will fuel continued investment in the medium.
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Washington Post Media segments polling industry news with new app
The Washington Post Media’s Capital Insight group has launched a mobile application that bundles news from the polling industry to let consumers quickly access content.
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Boar’s Head advocates product transparency via mobile advertising
Boar’s Head is running a mobile advertising campaign to educate consumers about its products and also enter a sweepstakes to win prizes.
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Taxi network leverages NFC, QR codes to make video brand engagements interactive
Taxi riders in New York, San Francisco and other cities will soon be able to use their smartphones to engage with brand content appearing on video screens inside the cabs using either NFC or QR code technology.
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