12pc of brands enable consumers to view store inventory via mobile: L2
Consumers tend to use smartphones to assist in-store purchases rather than for mcommerce, but many brands have been slow to implement simple features that can maximize this tendency, according to a new report by L2.
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Bergdorf Goodman offers rush delivery to boost weekend sales
New York specialty retailer Bergdorf Goodman is giving consumers the opportunity to buy new shoes for their weekend plans without leaving home by offering rush delivery in May.
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Eleven James creates entry point to luxury watch industry
Eleven James, a membership-based horology club, is restructuring the traditional in-store experience by altering how consumers interact with watchmakers before the point of sale is finalized.
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Fendi touts brand evangelist through The Coveteur collaboration
Italian fashion label Fendi teamed up with blog The Coveteur to showcase the Fendi pieces stylist Elizabeth Stewart owns.
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Jaguar gives definitive style to “British Villains” with Thomas Pink partnership
Jaguar North America is adding more flair to its British Villains campaign by teaming up with British fashion label Thomas Pink for a pop-up shop May 9-10 at the brand’s “Villain Academy.”
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Mandarin Oriental, Stuart Weitzman elevate Time Warner $10K celebration package
New York’s Time Warner Center is leveraging its luxury assets for a 10th anniversary celebration package.
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Chanel gives fans celebrity access with Kristen Stewart video
French fashion house Chanel is taking consumers inside its photo shoot with actress Kristen Stewart to satisfy the desire for insider access.
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58pc increase in new brand efforts in WSJ. magazine’s May Style + Design issue
Luxury marketers such as Cartier, Christian Dior and Saint Laurent Paris took to The Wall Street Journal’s WSJ. magazine to support the May issue’s focus on style and design.
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Instagram, Michael Kors, Tesla and Armani – News briefs
Today in luxury marketing – Fashion world sashays to Instagram for brand-building; Michael Kors wins over Europe’s fashionistas; Tesla expands into China but should only be a small player in the luxury segment; Si? sparking a women’s fragrance revival for Armani.
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Outer space: The ultimate luxury?
Space travel will start out as something like a luxury experience, not in terms of comfort, but in cost and therefore exclusivity. You can go to space if you want to, are physically fit enough, and have the money. The barriers are starting to come down.
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