Marketing: Page


  • Pinterest set to introduce 'Buy' button: report

    With 70 million users expressing their interests, the virtual bulletin board is a natural for e-commerce. 

    By Ian P. Murphy • Feb. 13, 2015
  • Mobiquity, ShopAdvisor team up to target mall shoppers

    Beacon technology and mobile apps will alert consumers of nearby deals. 

    By Ian P. Murphy • Feb. 13, 2015
  • A Macy's building with the word "Believe" written on it in bright lights. Explore the Trendline➔
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    Cara Salpini/Retail Dive
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    Trendline

    A look at the 2026 holiday season

    From price-conscious shoppers to ever-changing tariffs, retailers have a lot to juggle this holiday season.

    By Retail Dive staff
  • Ikea is 'cutting through the clutter' with in-house emoticon app

    The emoticons will help solve household communication problems caused by clutter, the Swedish retailer says. 

    By Ian P. Murphy • Feb. 12, 2015
  • Twitter acquires Niche

    The creative network will now operate under the same parent company as Vine. 

    By Ian P. Murphy • Feb. 12, 2015
  • Deep Dive

    How marketers are reaching mobile millennials in a 'snap'

    Snapchat, the now-you-see-it, now-you-don't social platform, is figuring out how to monetize content targeting its legions of young fans.

    By Ian P. Murphy • Feb. 11, 2015
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    Retrieved from Neiman Marcus on February 11, 2015
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    Neiman Marcus launches Instagram contest

    The department store's first user-generated promotion asks followers to show off spring styles. 

    By Ian P. Murphy • Feb. 11, 2015
  • Urban Outfitters' healthy Q4 report marred by Internet outcry

    The retailer had one of its best quarters in months, but is under fire once again for selling a tapestry reminiscent of Holocaust garb.

    By • Feb. 11, 2015
  • Olympians to work at Dick's Sporting Goods

    The agreement with Team USA gives athletes in training the jobs and support needed, according to the U.S. Olympic Committee.

    By • Feb. 11, 2015
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    Story
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    Deep Dive

    Birchbox and Story: Two retail stores redefining the shopping experience

    These two New York City stores offer a peek at the future of brick-and-mortar. 

    By Kelsey Lindsey • Feb. 10, 2015
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    Retail Dive
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    AmEx promotes Apple Pay with prime time placement

    The spot features a retrospective of classic campaigns. 

    By Ian P. Murphy • Feb. 9, 2015
  • Walgreens to launch multicultural beauty line

    Actress Eva Mendes is attached as Circa's creative director and spokesperson.  

    By Ian P. Murphy • Feb. 9, 2015
  • Tender moment at Target store goes viral

    Store associates were spotted helping a teenager tie a tie and prepare him for a job interview. Now, the moment is getting nearly the same attention as the retailer's $8 million Grammys ad.

    By • Feb. 9, 2015
  • Tweets to appear in Google search results

    Twitter will most likely benefit from increased visibility across devices. 

    By Ian P. Murphy • Feb. 6, 2015
  • Victoria's Secret under plus-size pressure

    In a year when Sports Illustrated is featuring its first plus-size swimsuit model, advocates and customers are increasingly asking for better products and service in that market.

    By • Feb. 6, 2015
  • Deep Dive

    Catalogs: Cashed out, or making a comeback?

    Retailers and marketers are taking another look at print catalogs in an effort to drive omnichannel sales.  

    By Ian P. Murphy • Feb. 4, 2015
  • Google reports growth in clicks, revenues for Q4

    Price per click decreases 3% due to pressure from cheaper mobile ads. 

    By Ian P. Murphy • Feb. 4, 2015
  • Paris court rules in favor of Guess in trademark suit

    A series of trademark infringement cases brought by Gucci accused the retailer of lifting Gucci's patterns and designs. 

    By Ian P. Murphy • Feb. 3, 2015
  • Majority of retailers say mobile all about brick-and-mortar

    A new study shows that mobile is routinely being treated as a channel to increase sales at physical stores.

    By • Feb. 2, 2015
  • Gap shakes up management with customer experience in mind

    The retailer eliminated the creative director position and says it will recalibrate for customer engagement. 

    By Ian P. Murphy • Jan. 30, 2015
  • Sofia Vergara ends Kmart endorsement

    The "Modern Family" actress's endorsement strategy seems to be going upscale. 

    By Ian P. Murphy • Jan. 29, 2015
  • Beacons to help retarget ads based on in-store activity

    A new partnership between Unacast and Total Communicator Solutions hopes to capture in-store shopping behavior to use when retargeting digital ads. 

    By Ian P. Murphy • Jan. 28, 2015
  • Tumblr introduces sponsored content, agency services

    The blogging platform's new Creatrs Network will match its most popular content creators with potential advertisers.

    By Ian P. Murphy • Jan. 27, 2015
  • Consumer use of mobile apps smaller than retailers believe: study

    A recent study found that 42% of smartphone users prefer to search on the mobile web, compared to 20% that prefer apps.

    By • Jan. 26, 2015
  • Online product reviews boosts conversion by 58%: study

    A new study from Bazaarvoice also found that search engines favor the fresh, user-generated keywords customer reviews produce. 

    By Ian P. Murphy • Jan. 25, 2015
  • YP to link mobile ads to desktop search

    As omnichannel shopping becomes more commonplace, marketers are struggling to keep up with customers' cross-device habits. 

    By Ian P. Murphy • Jan. 23, 2015