Dressbarn launches omnichannel fashion campaign

The retailer known more for its inexpensive, unassuming workday wear is coming out of its shell, on and offline.

By Daphne Howland • March 5, 2015

What's behind Apple's grandstanding product launches

The tech giant is a master of generating buzz ahead of product releases—and for a good reason. 

By Ian P. Murphy • March 4, 2015

Explore the Trendline➔

Top 5 stories from Retail Dive

From Target’s path forward under a new CEO to the retailers most vulnerable to bankruptcy, here’s a look at the stories shaping the industry.

By Retail Dive staff

Jet.com hires former E-Trade CMO

Liz Landsman will join the yet-to-launch shopping site as chief customer officer. 

By Kelsey Lindsey • March 4, 2015

Target to launch campaign appealing to Hispanic consumers

Named "Sin Traducción," Target is looking to connect with guests "on a deeper level" with the bilingual ads.

By Ian P. Murphy • March 4, 2015

Uniqlo teams up with former Hermes creative director

Christophe Lemaire is hardly an obvious choice for fast-fashion, but his understated aesthetic should do well at the Fast Retailing company.

By Daphne Howland • March 4, 2015

Apple promotes iPhone 6 with users' photos

The "Shot with iPhone 6" print and outdoor campaign features photos from 77 different users.  

By Ian P. Murphy • March 2, 2015

Former C Wonder design chief heads to Gap

The hire is seen as a safe bet to shore up sales for the brand. 

By Ian P. Murphy • March 2, 2015

Former Obama press secretary to head Amazon PR

Jay Carney was adept at deflecting reporters' questions in the White House. 

By Ian P. Murphy • Feb. 26, 2015

Kohl's adds Bliss brand to beauty lineup

The spa-themed products will add to the chain's extensive beauty offerings. 

By Ian P. Murphy • Feb. 26, 2015

Personalized email service Answerbook launches

Triggers such as shopping-cart abandonment will prompt personalized messages from retailers. 

By Ian P. Murphy • Feb. 26, 2015

Navigating the pluses and minuses of the plus-size market

Are retailers that neglect the plus-size market leaving money on the table?

By Daphne Howland • Feb. 25, 2015

Google acquires Facebook marketing app Toro

The acquisition is likely a move to better compete with Facebook advertising.

By Wendy Parish • Feb. 25, 2015

In-store mobile shoppers doing more than checking prices

People are also using their phones to browse and get advice while shopping, a study shows.

By Daphne Howland • Feb. 24, 2015

Vibes introduces tap-based ad integration for mobile wallets

Mobile marketing company Vibes says that apps like Apple Passbook and Google Wallet are key to solving the mobile ad conundrum.

By Daphne Howland • Feb. 24, 2015

New Petsmart campaign emphasizes 'Pethood'

Ads that debuted during the Oscars show doting pet "parents" at home and in consultation with helpful staffers. 

By Ian P. Murphy • Feb. 23, 2015

Ello hires Alegria as first CMO

The Mamiverse founder and CEO was brought on to help build the ad-free social network. 

By Ian P. Murphy • Feb. 20, 2015

Survey predicts strong growth in digital marketing spend

The Duke University survey also said that overall marketing budgets are expected to increase 8.7% in the next year. 

By Ian P. Murphy • Feb. 19, 2015

Pinterest's 'Buy' button looms large

With 70 million users eager to discover new products, the online bulletin board could be on the verge of revolutionizing e-commerce. 

By Ian P. Murphy • Feb. 18, 2015

Facebook introduces new dynamic product ads

The social media site's product ads will change depending on viewers' Web activity and interests. 

By Ian P. Murphy • Feb. 18, 2015

Pinterest bans affiliate links

The online bulletin board claims the move will improve the user experience.

By Ian P. Murphy • Feb. 17, 2015

Pinterest set to introduce 'Buy' button: report

With 70 million users expressing their interests, the virtual bulletin board is a natural for e-commerce. 

By Ian P. Murphy • Feb. 13, 2015

Mobiquity, ShopAdvisor team up to target mall shoppers

Beacon technology and mobile apps will alert consumers of nearby deals. 

By Ian P. Murphy • Feb. 13, 2015

Ikea is 'cutting through the clutter' with in-house emoticon app

The emoticons will help solve household communication problems caused by clutter, the Swedish retailer says. 

By Ian P. Murphy • Feb. 12, 2015

Twitter acquires Niche

The creative network will now operate under the same parent company as Vine. 

By Ian P. Murphy • Feb. 12, 2015

How marketers are reaching mobile millennials in a 'snap'

Snapchat, the now-you-see-it, now-you-don't social platform, is figuring out how to monetize content targeting its legions of young fans.

By Ian P. Murphy • Feb. 11, 2015