Marketing: Page 208
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Deep Dive
10 companies that 'won' retail in 2014
Not all of these retailers had the biggest sales numbers of the year—but they caught our eye for a number of other reasons.
By Daphne Howland • Dec. 15, 2014 -
Nordstrom picks new media account agency
Nordstrom may want to go in a more digital direction with its new choice.
By Karen Talley • Dec. 11, 2014 -
Explore the Trendline➔
Thai Liang Lim via Getty Images
TrendlineHow retailers are thinking about in-store experience
Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.
By Retail Dive staff -
Best Buy apologizes for 'Serial' tweet
The electronics retailer tried to take advantage of the hype surrounding the hit podcast, but just stuck its foot in its mouth.
By Wendy Parish • Dec. 11, 2014 -
Instagram surpasses Twitter with 300M monthly users
The photo-sharing app also said that it will start verifying brand accounts.
By Mattie Quinn • Dec. 11, 2014 -
Deep Dive
New York City's spectacular holiday windows
With holiday sales vital to the retail business, the holiday storefront may be more important than ever. Here, some New York City retailers that take the cake when it comes to holiday exhibitions.
By Daphne Howland • Dec. 10, 2014 -
EBay's iPad app takes on Pinterest look
EBay wants to draw in more business by changing the look of its iPad app to look less like Amazon's webpage.
By Karen Talley • Dec. 10, 2014 -
Deep Dive
Lessons learned: Early marketing takeaways from the holiday shopping season
It isn't enough to promote merchandise on the shelves this holiday season. Retail marketers should also heed lessons learned during the busiest shopping time of the year.
By Karen Talley • Dec. 10, 2014 -
New software targets in-store social media interactions
The maker of a new digital software program says it can up conversions from shoppers' in-store social media interactions.
By Karen Talley • Dec. 10, 2014 -
'Bots' fraud will cause $6 billion loss in digital advertising next year
"Bots," automated applications that mimic people and take money away from brands, will pull away $6.3 million from advertisers next year, a new study says.
By Karen Talley • Dec. 9, 2014 -
Sponsored by
How to Create a Wave of Engagement Using Customer Data
Sponsored by: SurfStitch, a top Australian surf and apparel retailer and winner of the 2014 ORIAS Best Pure Play Online award, leverages product, purchase, and customer data, imported by Windsor Circle, to engage customers at all areas of the customer lifecycle. In their first six months wit...
Dec. 9, 2014 -
Worldwide media ad sales to slow next year
With overall ad spending slowing in the U.S., digital is looking strong and may even change the advertising landscape.
By Karen Talley • Dec. 8, 2014 -
Deep Dive
9 biggest retail blunders of 2014
From offensive apparel to merchandise shortages, there are just some things you can’t blame on the weather or the economy.
By Daphne Howland • Dec. 8, 2014 -
Spending on digital advertising projected to surpass TV by 2017
In a sea of change that shows how powerful the web has become, advertisers will be spending more through digital avenues than they do on TV ads by 2017.
By Karen Talley • Dec. 8, 2014 -
Yahoo making major strides in mobile advertising
Yahoo is poised to become the number three player in mobile advertising, with its share of market expected to top Twitter next year.
By Karen Talley • Dec. 8, 2014 -
Pop-ups expected to bring in $2B this holiday season
New research finds that pop-ups are attracting consumers who want seasonal, unique, and local products.
By Daphne Howland • Dec. 8, 2014 -
Gap losing global CMO
Gap, which got a kick start from marketing chief Seth Farbman, is now going to have to soldier on without him.
By Karen Talley • Dec. 4, 2014 -
Deep DiveSoon, retail holiday specials may not be so special
Shipping deals and price pressures can easily shape consumer expectations beyond the holidays.
By Daphne Howland • Dec. 4, 2014 -
Brick-and-mortar among Cyber Monday winners
The record-smashing sales of Cyber Monday favored retailers providing omnichannel services, including in-store pickup.
By Daphne Howland • Dec. 4, 2014 -
Amazon adds food takeout, delivery to local services
The e-retail giant is quietly launching a resource of local services that could also include travel.
By Daphne Howland • Dec. 4, 2014 -
Deep Dive
The New Black Friday: What the early numbers say about retail's big weekend
From sales to online traffic, retail observers can learn a lot from recent numbers behind this year's Black Friday and Cyber Monday.
By Kelsey Lindsey • Dec. 3, 2014 -
L.L. Bean, Amazon, Saks most responsive Black Friday weekend
It was a mixed bag at retailers' call centers over the Black Friday weekend.
By Karen Talley • Dec. 3, 2014 -
Simon Property Group and eBay create 'connected mall'
EBay and mall manager Simon Property Group have rolled out a digital directory aimed at upping the shopping experience.
By Karen Talley • Dec. 3, 2014 -
One Kings Lane loses merchandising exec at inopportune time
For one online retailer, employee departure stings.
By Karen Talley • Dec. 2, 2014 -
Deep DiveThe 9 biggest hits and misses of Cyber Monday and Black Friday
Retailers were on edge with reports that Black Friday sales fell precipitously. But, thanks in part to mobile, things may not be what they seem.
By Daphne Howland • Dec. 2, 2014 -
Cyber Monday social conversations focus on 'deals' and 'sales'
Though strong early in the Thanksgiving weekend, Cyber Monday social media mentions dropped on Sunday.
By Karen Talley • Dec. 2, 2014
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