Atelier Avenue Confirms Active US Expansion Talks as Interest From Premier Retail Addresses Grows

Since announcing its launch and revealing the four European houses at the heart of its US strategy, Atelier Avenue has moved quickly. The luxury retail group is now in active discussions with a select number of premier retail addresses across the United States — conversations that reflect both the quality of the portfolio and the appetite, in the right corners of the market, for what it represents.

The group is not looking for volume. It is looking for the right addresses — locations where the calibre of the tenant mix, the profile of the consumer, and the ambition of the landlord align with the standards Atelier Avenue has built its platform around. That discipline, the group says, is non-negotiable.

"The conversations we are having are with landlords who understand that a premium tenant is not simply one that pays rent — it is one that elevates everything around it. That is what we are bringing, and that is the standard we are holding ourselves to as we evaluate where our first locations will be."

— Alan Maren, Head of Partnerships, Atelier Avenue

Atelier Avenue's initial US expansion is focused on five markets: New York, Miami, Las Vegas, Dallas, and the West Coast — specifically Los Angeles and Costa Mesa. Each was selected against a consistent set of criteria: a high concentration of affluent, experience-driven consumers; a retail infrastructure capable of supporting premium European boutique concepts; and a landlord community open to the kind of elevated, experience-led tenancy that Atelier Avenue's portfolio demands.

These are not exploratory markets. They are target markets — chosen with the same discipline that governed the selection of the portfolio itself. The group expects to confirm its first US address within the coming months.

The interest from the real estate community has reflected something the group anticipated but that the market is now demonstrating clearly: premium landlords are actively seeking tenants that do more than occupy space. They are looking for concepts that drive dwell time, elevate the surrounding tenant mix, and give consumers a reason to visit — and return — with intention.

Atelier Avenue's portfolio is built precisely for that brief. Across its four European houses — spanning floral lifestyle, haute parfumerie, Italian beauty, and artisanal gastronomy — the group brings a combined retail footprint of 800 to 2,500 square feet per concept, service-led experiences that generate 3.5x the average retail dwell time, and a 90% client retention rate driven by CRM-powered clienteling and replenishment programs.

For landlords evaluating the group, these are not projections. They are the operating benchmarks against which every Atelier Avenue location will be measured — and the standard the group is bringing to every conversation it is currently having.

First location announcements are expected before the end of 2026, with an opening calendar to follow. Each confirmed address will be accompanied by a dedicated brand spotlight — a deeper introduction to the European house opening there, its retail expression, and the experience it will bring to that specific market.

For the real estate community, Atelier Avenue is now actively inviting site proposals and leasing conversations across its five target markets. The group's preference is for prime inline boutique spaces and high-visibility kiosk formats in addresses where the surrounding tenant mix reflects the calibre of the concepts it represents.

"We are not in a rush. We are in the right conversations. And when the first address is confirmed, it will be because it is exactly right — for the brands, for the consumer, and for the landlord."

— Alan Maren, Head of Partnerships, Atelier Avenue

LEASING & LOCATION INQUIRIES

Atelier Avenue is actively seeking premier inline and kiosk opportunities across New York, Miami, Las Vegas, Dallas, and the West Coast. For site proposals, leasing discussions, and partnership inquiries, please contact Alan Maren, Head of Partnerships:

[email protected]

atelierave.com

Miami, Florida