NEW YORK — June 9, 2026 — David Yurman has partnered with Tangiblee to enhance the brand’s e-commerce journey with true-to-scale product visualization, Virtual Try-On, and stacking experiences — bringing more boutique-style clarity to how clients evaluate luxury jewelry online.
“Our vision is to ensure every digital touchpoint feels as considered and luxurious as a visit to one of our boutiques — while making the path to purchase effortless,” said Kim Audan, SVP of E-commerce at David Yurman. “Virtual Try-On was a natural evolution of that strategy, giving clients an immersive, confidence-building experience that brings our jewelry to life online.”
Luxury jewelry shoppers often hesitate online because it’s difficult to judge scale, fit, and proportion through static imagery. Tangiblee’s technology addresses that gap by enabling clients to see pieces at true scale, explore intricate details through interactive zoom, and understand wearability and styling through Virtual Try-On and stacking experiences designed for layering.
“We consistently see that clients who engage with these interactive experiences convert at a higher rate than those who do not, reinforcing the value of immersive visualization,” Audan added.
The partnership will continue to expand across categories where styling and layering are central to David Yurman’s brand expression, including bracelet and amulet stackers — enabling clients to explore the versatility that defines the brand online.
Tangiblee is proud to serve as David Yurman’s technology partner, helping translate craftsmanship into clarity throughout the online shopping journey.
About David Yurman
Founded in New York City by artists David and Sybil Yurman, David Yurman is America’s preeminent luxury jewelry company, known for inspiration, innovation, consummate craftsmanship, and Cable — the brand’s artistic signature. David Yurman jewelry is available on DavidYurman.com and at 71 retail stores throughout the United States, Canada, Hong Kong and France and at over 300 locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.
Tangiblee is a leading provider of e-commerce visualization and personalization solutions, partnering with global brands in jewelry, watches, handbags, luggage, and accessories. For a demo, visit tangiblee.com.
