Today, Seel, the leading agentic post-purchase platform, announces its partnership with Authentic Brands Group (Authentic), a leading sports, media, entertainment and lifestyle platform. This collaboration will introduce Worry-Free Purchase® and deliver a more confident, streamlined post-purchase experience to Authentic’s extensive portfolio, which includes globally recognized names like Reebok, Juicy Couture, Champion, DC Shoes, Vince Camuto, Roxy and RVCA.
As today’s consumers increasingly expect fast, seamless, and reliable delivery experiences, brands are rethinking post-purchase as a strategic growth lever rather than a support function. As part of Seel’s agentic platform, Worry-Free Purchase® represents one layer of a broader system that automates claims, optimizes risk, and improves the overall ownership experience. Authentic will integrate Seel’s Worry-Free Purchase® program, providing its shoppers with an added layer of protection against delivery issues such as missing or stolen packages. With just one click at checkout, customers get peace of mind while Seel handles all claims, refunds, and support directly, while providing support to Authentic's customer service teams. Seel's AI-driven instant claim process reviews and approves claims immediately, ensuring customers receive swift resolution without delays.
“Delivering an exceptional customer experience is our priority,” said Adam Kronengold, Chief Digital Officer at Authentic. “Partnering with Seel allows us to enhance the journey beyond checkout and give our shoppers the confidence and peace of mind they expect from our portfolio of iconic brands.”
Seel powers post-purchase protection for more than 5,000 merchants and is trusted by over 20 million shoppers. Seel operates a fully integrated infrastructure with a dedicated compliance organization. The company makes significant annual investments in regulatory and legal compliance so merchants can offer post-purchase services that meet the requirements of each jurisdiction.
“Our mission is simple: make everything after checkout feel effortless,” said Zack Peng, CEO of Seel. “With Worry-Free Purchase®, brands within Authentic’s global portfolio can now offer a risk-free delivery experience, and we’re excited to help them deliver a best-in-class post-purchase relationship.”
Authentic’s partnership with Seel will help support stronger customer satisfaction, increased customer loyalty, higher checkout conversions, and a smoother, worry-free experience. As Authentic continues to scale its global portfolio, Seel’s platform provides the infrastructure to support long-term post-purchase innovation across brands and regions.
To learn more about Seel’s Worry-Free Purchase® program, visit: seel.com.
About Seel
Seel is the agentic post-purchase platform powering returns, coverage, and post-purchase care for any reason, even on final sale items. Merchants get guaranteed revenue from every protected order, while giving shoppers a seamless post-purchase experience with coverage that gets smarter with every transaction — improving pricing, risk assessment, and automated claims resolution for all. Over 20 million shoppers trust Seel across 5000+ merchants, including Backcountry, Rue Gilt Group, and Anker. Learn more at seel.com.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders.
A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide.
Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, Guess?, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.
For more information, visit corporate.authentic.com. Follow Authentic on LinkedIn, Instagram and WeChat.
