bbase Design Group is introducing the S27 Trend Directional Report – your comprehensive guide to what’s shaping the eyewear trends: RE:VIVE, CASA SOL, PLAYGROUND and CIRCUIT.

S27 is defined by consumers seeking deeper emotional resonance from the products they bring into their lives. Nostalgia, comfort and meaningful connection are shaping purchase intent - delivered through tactility, warm colour, and design that evokes joy and escape. Eyewear is now a multi-sensory experience: it must feel good in the hand, communicate quality through detail, and tell a clear lifestyle story - because emotional commerce has become a primary driver of value.

At the same time, wellness and flexibility have become global baselines, pushing demand for pieces that stretch across work, movement, leisure and social life. This dual reality heightens the need for contemporary silhouettes, active-influenced aesthetics and performance features that elevate everyday essentials.

Inside the report, you’ll find four macro trends – each featuring a trend story, trend colours, key eyewear highlights, and a market snapshot – along with a concise section on sustainable materials.

What is inside the S27 Trend Directional Report?

• 4 Macro Trend Themes – Gives you four clear consumer-mood frameworks to translate emotional commerce into confident, story-led product direction for S27.
• Trend Colour Direction – Helps you build cohesive, mood-right colour stories that reinforce comfort, warmth and escape, so collections feel intentional and commercially aligned.
• Market Snapshot – Equips you with quick market context to pressure-test decisions and align assortments with shifting consumer expectations and category dynamics.
• Sustainability Insight – Clarifies how sustainability and transparency have become baseline expectations in S27, so you can align materials choices with what customers increasingly demand.

☛ Get the preview edition of the report here

✉ Contact [email protected] for the full report for free!