Temu ranked among the leading innovators in Italy’s e-commerce sector at the Ecommerce Italia Awards 2026, placing second in the innovation category.
For the awards, the organiser reviewed more than 16,000 online retailers and surveyed registered industry professionals. Based on those votes, Temu was recognised as one of the companies that had introduced the most innovation in the past 12 months.
According to the organiser, Temu has introduced innovation to the Italian consumer market, from its marketing methodologies to its business model, delivering new consumer experiences while setting a reference for other companies across the industry.
“We appreciate the recognition from the Italian market and the opportunity to contribute to the local community,” said a Temu spokesperson. “Innovation is part of our ongoing efforts to enhance service quality.”
Since entering Italy in 2023, the platform has gained traction with consumers. A poll by Istituto Piepoli found that two-thirds of respondents would recommend it to friends or family.
Temu is a global e-commerce platform connecting consumers with millions of manufacturers, brands, and business partners. Operating in more than 90 markets worldwide, Temu is committed to providing affordable, high-quality products that enable customers to live better lives.