Iceland Retail Media, the retail media network operated through UK grocers Iceland and The Food Warehouse, is now collaborating with STRATACACHE, the global leader of In-Store Retail Media and advanced visual display and sensor solutions, to provide in-store digital signage, CMS and analytic sensor technology across 766 locations.
This collaboration makes Iceland and The Food Warehouse the first European retailer to employ STRATACACHE’s Walkbase solution for precise audience attribution. The deployment of the camera-free sensor solution, means that the Iceland Retail Media Network will be the most advanced in-store retail media network in the UK; able to accurately confirm real time in-store advertisements impressions without a biometric indicator and fully aligned to consumer privacy best practices.
“In retail media, it’s not enough to simply run ads in-store, you have to prove impressions and conversions. The ability to measure and validate shopper impressions is what transforms retail media from guesswork into a unique, performance-driven channel that delivers real value for brands and retailers,” said Chris Riegel, Founder and CEO of STRATACACHE. “Our technology means that not only will the Iceland Retail Media Team be able to accurately report performance to their brand partners but that they will also be able to gain crucial in-store insights to help serve their advertisers and customers better.”
“Iceland and The Food Warehouse value trust and transparency and we demonstrate both in how we serve our shoppers and work with advertising partners,” said Adam Smith, Head of Retail Media, Iceland Foods. “With STRATACACHE’s technology, we will be able to not only serve our customers better but also work collaboratively and openly with brands to make sure their marketing spend delivers results. We are pioneering closed‑loop attribution on a global scale with this new partnership to deliver full-funnel, measurable ROI across both online and in‑store channels. As the UK retail media market heads to over eight billion pounds by 2030, our data‑driven model positions us at the forefront of this evolution.”
The visual display and sensor solution forms a crucial part of Iceland Retail Media Networks in-store capabilities, offering a privacy-friendly solution that does not utilize cameras. STRATACACHE’s Walkbase technology accurately measures media impressions in real time when an advert is played. This measurement ability helps to increase the effectiveness of in-store advertisements and the impact on sales.
STRATACACHE’s in-store technology already installed within Iceland and The Food Warehouse stores has already driven results with one condiment brand featured on the in-store digital screens seeing a 10% increase in sales over the campaign activation period and a 17% increase in category share of transactions.
Media sales for the network are being led in partnership between the Iceland Media Network team and STRATACACHE’s PRN Media Sales division.
Brands interested in the in-store Iceland Retail Media Network and what metrics are available by using the in-store channel should contact PRN to find out more: [email protected].
About STRATACACHE
STRATACACHE provides a full scope of consumer, audience and passenger engagement technology and services to the world’s largest restaurant, retail, transportation and service companies. STRATACACHE’s digital solutions use smart digital displays, advanced sensors and cutting-edge artificial intelligence to customize the guest experience, enhancing profitability, efficiency, customer satisfaction and speed of service. Powering digital signage content to more than four million digital displays, STRATACACHE has localized support and operations in 28 countries. Learn more at www.stratacache.com, and on LinkedIn.
About Iceland
Iceland Foods is recognized as the UK’s leader in frozen food and operates over 950 stores across the country, including The Food Warehouse locations, together with a multi-award-winning online shopping service.
It prides itself on being a convenient and friendly place to do the family’s weekly shop, as well as meet everyone’s daily top-up shopping needs for fresh, chilled, frozen food and groceries. For more than 20 years Iceland has also offered a unique, free home delivery service for in-store purchases.
Iceland was voted the UK’s favourite online grocery service at the Good Housekeeping Awards in 2021 and 2022. The retailer was also named the UK’s Best Online Supermarket in a survey by consumer champion Which? in 2022.
Iceland and The Food Warehouse enjoy exclusive partnerships with a range of leading brands including Blue Dragon, Cathedral City, Harry Ramsden’s, Myprotein, Slimming World, Mumsnet, Ninja and TGI Fridays.
Iceland has always been a responsible retailer, operating under its ‘Doing it Right’ ethos. Recognized as the only UK supermarket to rank in The Sunday Times Best Place to Work for 2024, Iceland is dedicated to doing the right thing in its supply chain and in the way it treats its people and customers. Iceland is also committed to minimizing its impact on the environment and contributing to the communities where it operates by regenerating high streets, creating jobs, providing outstanding customer service and giving generous support to a range of good causes.
About The Food Warehouse
Founded in 2014, The Food Warehouse is part of Iceland Foods, which operates over 950 stores across Britain, including The Food Warehouse locations. All 200 Food Warehouse stores are large format stores with a car park, providing the value and convenience of a wholesale store without the hassle of membership.
The Food Warehouse is opening new stores up and down the country in retail parks and larger shopping districts. Each store is given a high-quality warehouse style fit out and covers between 10,000 and 25,000 sq. ft. of retail space. The Food Warehouse offers great value, family-favorite products across frozen, chilled, fresh, branded grocery and homeware lines. With big deals, big choice and big packs across many big brands, customers can make great savings with bulk deals where savings are passed directly onto shoppers.
About Walkbase
Based on indoor location technology that leverages highly precise sensors, the Walkbase platform provides real-time analytics on customer shopping traffic to help retailers optimize operations, increase revenues and enhance the customer experience. It analyzes in-store actions, such as pathing and dwell time, measures the impact of marketing on physical stores, including retail media networks, and can be expanded to help retailers engage customers with personalized in-store marketing and links the online and offline customer journeys together. www.walkbase.com
