Today, Seel, the leading agentic post-purchase platform, announces its partnership with Debenhams Group, a global brand powerhouse with over £1.5B in annual revenue across an extensive portfolio of premium brands across beauty, fashion, and homeware categories. This global collaboration will introduce Seel’s Worry-Free Purchase® program throughout Europe, Australia, Canada, and the United States, delivering a more confident, streamlined post-purchase experience to Debenhams Group's extensive portfolio, which includes leading brands like Debenhams, Karen Millen, boohoo, boohoo Man, and PrettyLittleThing. 

As online retail continues to evolve, consumer expectations have reached new heights. Seel's proprietary research reveals that three in four shoppers consider return flexibility a decisive factor in their purchase decisions, with many abandoning transactions when return options are inadequate. Debenhams Group is implementing Seel's Worry-Free Purchase®, offering shoppers an elevated layer of protection featuring extended return windows, white-glove claims support, and delay protection. Through a seamless one-click integration at checkout, customers gain immediate peace of mind while Seel manages the claims, refunds, and support, significantly reducing operational burden on Debenhams Group's customer service infrastructure. Powered by advanced AI technology, Seel's instant claim resolution engine processes and approves claims in real-time, delivering immediate resolution without friction or delays.

“Providing our customers with an exceptional shopping experience has always been at the heart of our customer experience strategy,” said Dan Finley, Group CEO of the Debenhams Group "Our partnership with Seel represents a transformative enhancement to our customer journey, extending our commitment to excellence beyond the checkout moment. We want to ensure every purchase, delivery, and resolution feels effortless for our shoppers.” 

By adopting Seel’s AI-powered post-purchase technology, Debenhams Group strengthens trust with shoppers and removes the friction often associated with delivery issues. Whether a package is missing, stolen, or arrives not as described, Seel ensures customers receive a quick, streamlined resolution so they feel confident shopping across its brand portfolio. 

"Partnering with Debenhams Group marks another exciting step toward our commitment to bring worry-free shopping to millions of customers around the globe," said Laura Huddle, Chief Revenue Officer at Seel. "We're excited to work alongside one of the UK's most iconic retailers, now operating across multiple continents, to elevate the post-purchase experience and allow consumers to buy and shop with confidence wherever they are." 

Seel powers post-purchase protection for more than 5,000 merchants and is trusted by over 20 million shoppers. The company operates a fully integrated insurance infrastructure with a dedicated compliance organization, which invests millions of dollars annually in regulatory and legal compliance to ensure that services meet the requirements of each jurisdiction. The partnership with Debenhams Group is part of Seel’s global effort to support stronger customer satisfaction, increased loyalty, higher checkout conversions, and a smoother, more confident shopping experience. 

To learn more about Seel’s Worry-Free Purchase® program, visit: seel.com.