Location3, the leader in national and local marketing innovation, today announced the appointment of Michele Crowley as Chief Growth & Strategy Officer. In this newly elevated role, Crowley will lead Location3’s strategic partnerships and client growth initiatives, advancing the company’s mission to drive measurable revenue growth and satisfaction for clients and franchise owners through advanced marketing strategies and AI-driven technology, including the LOCALACT platform.

Crowley brings more than 20 years of experience leading growth, marketing, and revenue initiatives across consumer brands and multi-channel organizations. She has a strong track record of building scalable commercial strategies and elevating client outcomes, with experience driving revenue, profitability, and market expansion for global brands. Throughout her career, she has led cross-functional teams to deliver results across retail, ecommerce, and specialty channels.

Prior to joining Location3, Crowley served as Senior Vice President of Marketing & Sales at H&C Animal Health, where she led brand strategy and growth for a diverse portfolio of products and executed successful go-to-market initiatives. Her career also includes leadership roles working with brands across Procter & Gamble, Mars, and Kellogg, where she launched hundreds of products and delivered transformational brand results.

“We are excited to welcome Michele as Chief Growth & Strategy Officer,” said Alex Porter, CEO at Location3. “Her proven ability to drive growth, paired with her strategic leadership and deep experience in brand transformation, will be instrumental as we continue to expand our impact for clients. Michele will play a critical role in helping our clients grow through national and local marketing synergy, AI-powered innovation, and measurable franchisee business impact driven by LOCALACT.”

In her role, Crowley will focus on strengthening and scaling strategic client engagements, expanding key partnerships, and leading initiatives designed to improve franchise owner experience and local marketing performance. She will work closely with Location3’s client teams to advance solutions that leverage data, automation, and AI-driven insights to deliver meaningful business outcomes.

“I am thrilled to join Location3 at a time of strong momentum and innovation,” said Michele Crowley. “Location3’s commitment to client performance, technology, and franchisee success aligns closely with my experience and passion. I look forward to working with the team to deepen partnerships, accelerate revenue growth, and create long-term value for our clients.”