PlanoHero, a European retail technology company specializing in planogram and merchandising automation, announces its expansion into the U.S. market. The cloud-based platform helps retailers automate shelf planning, ensure planogram compliance, and analyze in-store performance in real time.

PlanoHero unites all key merchandising processes — from planogram creation to execution control and performance analytics — in a single, easy-to-use system. With built-in AI tools and integration options for ERP and POS systems, the platform helps retail teams save time, reduce out-of-stocks, and improve shelf efficiency.

“Retailers worldwide face similar challenges — lack of visibility, manual updates, and inconsistent execution,” said Antonina Filinska, CEO of PlanoHero. “We’re excited to bring a smarter, automated way to manage shelves and help U.S. retailers unlock the full potential of their merchandising data.”

PlanoHero’s U.S. expansion reflects the growing demand for digital shelf management and AI-driven retail solutions. 

The platform serves a broad range of retail sectors, including supermarkets, pharmacies, electronics, fashion, FMCG, and distributors.

An All-in-One Merchandising Platform

PlanoHero unites every stage of the merchandising process in a single, intuitive system — empowering retail teams to plan, execute, and analyze product placement more efficiently:

• Equipment Creation: Design and configure store fixtures to reflect real store layouts and maximize space utilization.
• Store Plan Building: Arrange equipment and aisles to create efficient, shopper-friendly environments.
• Planogram Creation: Build, edit, and adjust planograms to optimize shelf space, improve product visibility, and boost category performance.
• AI Layout Rules: Automatically generate shelf layouts with smart algorithms or AI-driven prompts, reducing manual adjustments and setup time.
• Planogram Distribution: Instantly send ready-to-execute planograms to store teams for consistent in-store implementation.
• Effectiveness Analysis: Monitor planogram compliance, stock levels, and sales impact in real time to measure merchandising performance.
• Wizora AI Assistant: Analyze planograms, store plans, and product performance in context to receive instant, actionable insights and recommendations for boosting sales and improving merchandising results.
• Assortment Optimization: Track changes in product availability, identify shortages, and prevent out-of-stocks to maintain a balanced, profitable assortment.