Chlorophyll Water®, the plant-powered, ultra-purified water fortified with plant-based vitamins — and the first and only bottled water brand in the U.S. to achieve the rigorous Clean Label Project Certification — has been awarded a “Golden Ticket” at Walmart’s 2025 Annual Open Call, marking a major milestone in the brand’s national retail expansion.
Walmart’s Open Call connects American entrepreneurs and emerging brands with Walmart buyers, offering shelf-ready products the opportunity to reach millions of customers through one of the world’s largest retail platforms. For the 2025 event, Walmart reported more than 12,000 applications, with 500 brands invited to pitch at its Bentonville, Arkansas headquarters — and only 100 brands receiving the coveted Golden Ticket.
“We are absolutely thrilled to receive a Golden Ticket from Walmart,” said Matt Levine, Founder of Chlorophyll Water®. “To be chosen out of thousands of applicants is an incredible validation of our mission — to deliver clean, plant-powered hydration in a category-defining way. This recognition positions Chlorophyll Water® to reach millions of Walmart customers nationwide and continue expanding our footprint.”
This recognition follows Chlorophyll Water® being named an “Emerging Brand of the Year” Finalist by the California Grocers Association, a “Top 10 Ones to Watch” Finalist by The Beverage Forum, and featured on the cover of Beverage Industry Magazine, where it was celebrated as “Nature’s Green Magic.”
The Golden Ticket also comes on the heels of Chlorophyll Water® earning its third consecutive Clean Label Project Certification — solidifying its position as the FIRST and ONLY bottled water in the U.S. to ever pass the certification, now achieving this distinction three years in a row.
The Clean Label Project, an independent third-party organization, tests for more than 90 environmental toxins, including heavy metals, plasticizers, pesticide residues, and harmful chemicals, ensuring transparency and safety from source to shelf.
Chlorophyll Surge: Consumers Demand Clean, Plant-Powered Hydration
According to Spate’s 2025 Supplement Insights Report, titled “Chlorophyll Water’s Green Glow: From Detox Hype to Energy-Driven Hydration,” chlorophyll continues to surge in consumer demand — with Chlorophyll Water® leading the movement.
Key Spate Insights
- Top 10 Ingredient by Growth in U.S. Popularity Index: +100.4%
- Top 10 Ingredient by Google Search Increase (ChlorophyllWater.com)
- Only ingredient to rank in both categories, underscoring chlorophyll’s cultural relevance and sustained consumer interest
What’s Driving the Growth
- Detox + Chlorophyll Water: +88.3K monthly searches (+806.8% YoY)
- Energy & Focus + Chlorophyll Water: +79.7K monthly searches (+1,000% YoY)
- Functional Hydration: A cornerstone of the broader wellness shift toward clean, plant-based, caffeine-free beverages, alongside matcha, electrolytes, and adaptogens
Social Media Momentum
- Over 2 million weekly “Chlorophyll Water” TikTok views across 15,000+ posts
- More than 1 billion hashtag mentions for #chlorophyll and #chlorophyllwater
Chlorophyll Water® is a plant-powered, vitamin-infused ultra-purified water enhanced with liquid chlorophyll (from alfalfa) — the green pigment from plants known to help detoxify, energize, and balance the body naturally. Each bottle is fortified with plant-based, vegan Vitamins A, B12, C, and D3, and packaged sustainably in 100% recycled plastic (rPET) with CleanFlake® labels, certified plastic-neutral through a partnership with rePurpose Global.
Featured everywhere from Women’s Health to Vogue, and recognized by the Green Business Bureau as “Good for the Mind, the Body, and the Planet,” and highlighted by SupplySide Food and Beverage Journal for “redefining sustainable packaging” and “solving the sustainable packaging puzzle,”
Chlorophyll Water® will also debut its new 16 oz “Chlorophyll in a Can” in early 2026— complementing its existing 16.9 oz and 1 Liter bottles, already available at leading retailers including Erewhon, Earth Fare, Giant, Happier Grocery, Harmon's, Meijer, Mother’s Market & Kitchen, Pavilions, Sprouts, Wegmans, and Whole Foods (NE). Beyond retail shelves, Chlorophyll Water® is also served at premium cafés, wellness studios, and fitness destinations such as 3 Natives, Alo Yoga, Anatomy Gym, Barry’s Bootcamp, Maman, Pure Greens, Pura Vida, Pure Barre and Equinox Hotel.
Chlorophyll Water® is also set to launch at Walmart in April 2026.
Chlorophyll Water® is a plant-powered, vitamin-infused, ultra-purified water enhanced with liquid chlorophyll derived from alfalfa — the green pigment found in plants known to help detoxify, energize, and balance the body naturally.
Each bottle is fortified with plant-based, vegan Vitamins A, B12, C, and D3 for clean, functional hydration.
Chlorophyll Water® is packaged in 100% recycled plastic (rPET) bottles with CleanFlake® labels, and through its partnership with rePurpose Global, for every bottle sold, the brand funds the removal of an equivalent of one plastic bottle from ocean-bound waste.
The first and only bottled water in the U.S. to earn Clean Label Project Certification — Certified Clean three years in a row — Chlorophyll Water® continues to lead the category in plant-powered transparency and sustainability.
