TRIP, the #1 Calming Beverage Globally, is accelerating its U.S. growth this fall with major retail wins and new flavor launches. Following best-in-category velocity in Target and Sprouts in H1 2025, TRIP is now available at Whole Foods Market, H-E-B, Spec’s, Total Wine, United Supermarkets, Wegmans, Mother’s, Giant and Haggen, cementing its position as a leader in the emerging calm category.

Already reaching $100 million in revenue in 2025 profitably, TRIPforecasts over $200 million in 2026, proving that modern wellness can scale while staying profitable.

Drinks Innovation, Distribution, and Functional Expansion

Headlining the fall lineup is the debut of TRIP Cherry Lemon, an exclusive nationwide launch in Whole Foods Market starting in October. This launch builds on TRIP’s rapid distribution gains across national and regional retailers, continuing to bring functional calm beverages into the mainstream. In parallel, TRIP is expanding its partnership with Calm to launch a new supplements range rolling out nationwide at Target. The lineup includes powders and gummies made with a Mindful Blend of Magnesium, Ashwagandha, and Lion’s Mane, extending TRIP’s proven functional approach into new formats that support both mind and body.

“TRIP is on a mission to help millions of people find calm amidst everyday chaos,” said Olivia Ferdi, Co-Founder of TRIP. “We are very excited to partner with Whole Foods on brand new Cherry Lemon, designed to deliver delicious daily wellbeing moments that fit seamlessly into modern life.”

Strategic Partnerships Driving Growth

To build on this incredible momentum, TRIP is now partnered with Presence Marketing, the nation’s largest independent natural and organic food broker, helping to unlock additional reach across natural and conventional grocery channels nationwide.

Industry Recognition & Strategic Momentum

Capping off a landmark year, TRIP has been named a “Brand on Fire” from Beverage Forum which spotlights brands experiencing rapid growth and significant traction in the beverage sector. Founders Olivia Ferdi and Daniel Khoury will share the brand’s rise as one of the industry’s fastest-growing and most innovative companies during events in London next week and Santa Monica in December.

We’re also thrilled to welcome Abby Redick to TRIP as SVP of Sales. Abby is a recognized leader in the Better‑For‑You beverage space, having helped shape the category in the U.S. through her work with OLIPOP, RISE Brewing Co., and Health‑Ade Kombucha. With extensive experience in commercial strategy, national account management, and omnichannel growth, Abby’s expertise positions TRIP to make “calm” the next marquee better‑for‑you beverage category following the success of gut health, bringing the strategic vision and executional excellence needed to accelerate the brand’s growth.