Sept. 29, 2025 — Nash, the AI-native logistics orchestration platform, today launched Pick & Deliver, allowing grocery stores and other retailers to use delivery service providers (DSPs) to pick items from store shelves and deliver them to customers while keeping control of their product data and customer relationships.

Nash co-founder and CEO Mahmoud Ghulman announced the feature Monday morning at the Groceryshop conference in Las Vegas, following a panel featuring leaders from 7-Eleven, Uber Direct, Shopify and other industry leaders discussing how to transform grocery delivery from cost center to growth engine.

"Most grocers lose control the moment they need picking help — either paying marketplace fees or adding permanent headcount they can't afford," said Ghulman. "Pick & Deliver connects delivery providers directly to your inventory system, so they pick with your data, your substitution rules, and your accuracy standards. You get elastic capacity without sacrificing margins or customer relationships."

How Pick & Deliver Works

Pick & Deliver connects a store's product catalog and real-time inventory to third-party delivery providers' devices. When orders come in, couriers see exactly what to pick, where to find it in the store, and what to substitute if something's out of stock. They scan items to verify accuracy, then deliver directly to the customer. The same courier handles both picking and delivery, eliminating staging bottlenecks.

The system tracks everything in real time, so stores, customers and drivers all know what's happening with each order. Retailers keep full visibility into substitutions, delivery times and customer communications.

Why Retailers Need This Now

Delivery has become retail's fastest-growing channel. According to Brick Meets Click/Mercatus data, U.S. grocery delivery sales alone reached $10.7 billion in August 2025, with monthly active users growing three times faster than pickup. During peak times — Sunday afternoons, bad weather, big sales — stores across all retail segments see demand spikes that overwhelm existing capacity.

While leading retailers have built dedicated fulfillment infrastructure, most remain trapped between marketplace dependency and overwhelmed store associates. Pick & Deliver bridges this gap, enabling in-store fulfillment without permanent headcount or capital investment for grocery, pharmacy, convenience, and specialty retail.

“The economics of grocery delivery have fundamentally changed. Five years ago, outsourcing made sense for speed to market. Today, low-cost delivery orchestration flips the equation. The cost of not owning your fulfillment stack, in lost customer connection, data and retail-media ownership, and margin erosion, now exceeds the investment to orchestrate it yourself,” said Mike Brennan, industry expert and former COO of Peapod (part of Ahold Delhaize USA). “Solutions like Nash Pick & Deliver let retailers reclaim control without the capital burden of building from scratch.”

Pick & Deliver helps retailers:

• Handle overflow without hiring more workers
• Keep customer data instead of giving it to marketplaces
• Reduce mistakes through barcode scanning
• Speed up delivery by cutting out staging areas
• Maintain their brand experience throughout the order

Built on Nash's Digital Logistics Infrastructure

Pick & Deliver runs on the Nash platform, which powers logistics for some of the world's leading retailers and grocers. With hybrid orchestration that balances retailer-owned fleets with third-party providers, Nash connects merchants to their providers of choice, adding capacity without extra overhead and preserving control of data and customer experience. The service supports grocery, convenience, pharmacy, and specialty retail that need accurate in-aisle picking and flexible delivery capacity.

Nash Pick & Deliver is available now in on the Nash platform. To learn more and see a demo, visit booth #1735 at Groceryshop or nash.ai.