Ansa, the fintech infrastructure solution enabling merchants, marketplaces, and platforms to launch branded customer wallets, today announced that Reverb, the world's largest online marketplace for musical instruments and gear, has successfully launched its Reverb Wallet experience powered by Ansa.
What is Reverb Wallet? Reverb Wallet is a digital payment solution that stores seller earnings on the platform, allowing them to quickly reinvest in new gear. Instead of waiting for traditional bank transfers, sellers can use their earnings immediately to purchase while earning a 1% cash-back incentive. This creates a powerful cycle where sellers become buyers and buyers become sellers, increasing transactions within Reverb's marketplace. More transactions are processed within Reverb's marketplace, driving customer loyalty.
"Musicians are constantly evolving their sound, and that means we need payment tools that evolve with them," said Tiffany Miller, COO of Reverb. “When a guitarist sells their Martin D-28 to fund a Gibson LG-2 because they've discovered it better suits their fingerpicking style, they shouldn't have to wait days for their money or lose earnings to unnecessary fees. Ansa's platform lets us use payments as a better customer experience hack.”
The partnership highlights Ansa’s strategic expansion beyond quick-service restaurants and retail into the marketplace and platform ecosystems. Reverb processes approximately $1 billion in annual transactions and serves over 10 million monthly visitors, demonstrating Ansa's ability to serve high-volume, buyer and seller behaviors across this up-and-coming use case.
"Marketplaces have unique payment challenges that require sophisticated solutions," said Sophia Goldberg, CEO and co-founder of Ansa. "Reverb needed a platform that could handle complex transactions at scale, coupled with a robust promotions engine that could deliver experiences like cash-back incentives and instant seller payouts.”
The Ansa wallet helps marketplaces and retailers solve critical challenges by keeping funds circulating within their ecosystem. By reducing costly payouts, Ansa increases seller retention, lowers payment costs, and provides built-in incentive tools that drive more revenue on both sides of the marketplace. This creates a flywheel effect where sellers easily become buyers, boosting overall marketplace activity, loyalty, and profitability.
Ansa helps innovative and growing companies, such as retailers, hospitality brands, and marketplace platforms launch branded wallet programs without the cost and complexity of building them in-house. The company provides an enterprise-grade, white-label digital wallet that seamlessly and compliantly embeds customer balances while managing payments, incentives, accounting, regulatory and compliance needs. By pairing stored-value functionality with loyalty incentives, Ansa enables retailers, merchants, and platforms to boost customer retention, drive repeat purchases, and increase margins. Headquartered in San Francisco, Ansa is backed by leading investors, including Renegade Partners, Bain Capital Ventures, Box Group, Wischoff Ventures, and B37 Ventures, and was founded by Sophia Goldberg, author of The Field Guide to Global Payments. Learn more at https://www.ansa.dev