Tangiblee, a global provider of e-commerce content and visualization solutions, has launched the Interactive Charm Builder, a digital tool that enables jewelry and accessory retailers to offer real-time product personalization through virtual charm stacking.

Charm Builder replicates the in-store experience of mixing and matching charms, giving online shoppers the same sense of creativity and confidence they enjoy in boutiques. Customers can design necklaces, bracelets, pendants, or handbags by selecting a base, adding charms through a guided flow, and previewing designs instantly before completing checkout with one click.

“Shoppers increasingly want to co-create with brands,” said Eliad Inbar, CEO and Co-Founder of Tangiblee. “Charm Builder makes that possible in a way that inspires customers while helping retailers increase cart size and reduce costly returns.”

Benefits for Retailers

• Higher Order Values: Bundling charms with bases increases average order size.
• Reduced Returns: Live previews and virtual try-on ensure customers know exactly what they’re buying.
• Stronger Loyalty: Personalized creations encourage repeat visits and social sharing.

The launch expands Tangiblee’s suite of e-commerce visualization tools, including virtual try-on, sizing solutions for handbags and luggage, and contextual imagery, which are used by global jewelry, watch, and accessory brands to drive customer confidence and conversion.