Aug. 25, 2025 / FireGooses / KALISPELL, Mont. — Shoppers on Amazon may encounter significant discounts that appear separate from a product’s listed price. These promotions are often facilitated through seller-generated promotional codes, a legitimate tool used by third-party sellers to offer temporary discounts without permanently altering the product’s list price.

1.Why Sellers Use Promotional Codes
Amazon’s algorithms track historical pricing, which influences search placement, Buy Box eligibility, and participation in sales events. By using promotional codes instead of reducing the listed price, sellers can maintain a product’s price history while still offering limited-time discounts.

This approach allows sellers to manage inventory, reward specific customer groups, or stimulate short-term sales momentum without long-term impact on listing performance, explains Michael Smith of FireGooses.

2.Understanding Seller-Provided Promotional Codes
Seller-generated promotional codes are authorized discounts created and distributed by sellers directly to customers or through approved third-party platforms. These codes are not created by unauthorized third-party services and do not grant special access to Amazon's internal systems. All codes are subject to the seller’s terms, including limitations on usage, duration, and product eligibility.

3.How to Identify Valid Promotional Codes
Shoppers can identify legitimate promotional codes through reputable deal aggregator sites that display verification status（e.g.“DealHurryUp”）, redemption history, and timestamps. Customers should also review the product listing and seller’s storefront for available coupons or promotions.

It is important to read the terms of each offer, as some may be single-use or region-specific. Shoppers should avoid services that claim to generate unauthorized codes or bypass standard seller processes, as these may present misleading or invalid offers.