Temu, the global online marketplace, today announced a strategic partnership with Rithum (formerly CommerceHub and ChannelAdvisor), the leading global commerce solution that supports the entire commerce journey and helps retailers and brands manage product listings, inventory, and logistics across multiple online marketplaces. The collaboration creates a high-growth channel for U.S. sellers looking to scale with greater ease and efficiency.
Through this partnership, Rithum users can quickly sync product data with their Temu storefronts and publish listings in bulk with minimal setup. The integration also simplifies backend operations with two-way syncing of inventory and shipments, enabling immediate updates and more efficient fulfillment.
This partnership marks the latest step in Temu’s ongoing efforts to better support U.S. sellers. Through collaborations with commerce enablers such as Rithum, Temu provides merchants with easier access to its marketplace and streamlines sellers’ operations. As a result, merchants can efficiently expand their reach, bringing a broader selection of locally relevant products to U.S. consumers.
“Rithum is committed to helping businesses grow and expand their market presence. Our partnership with Temu further simplifies sellers’ operations and broadens their access to new customers across the U.S.,” said a Rithum spokesperson.
Since opening its platform to all U.S. sellers in November 2024, Temu has rapidly expanded its network of local merchants. With reduced upfront costs and access to millions of potential customers, sellers can list products in over 600 categories, ranging from home decor to pantry staples.
“Temu continues to introduce tools and resources that help sellers succeed,” said a Temu spokesperson. “Our partnership with Rithum makes it easier for sellers to manage their operations, improve efficiency, and reach more customers, supporting their market expansion and long-term growth.”
In 2024, Temu was the most downloaded free app on Apple’s App Store and was named to USA TODAY’s “America’s Best Stores 2025” list as the youngest company recognized in the mass merchant and variety category. A recent Ipsos report commissioned by Temu showed that around 8 in 10 of surveyed Temu shoppers expected to spend more or the same on Temu in 2025.
Temu works with a range of seller solution providers to offer sellers tools for managing their operations. Interested companies can learn more through the Temu Partner Platform:
- U.S. Partners: partner-us.temu.com
- EU&UK Partner: partner-eu.temu.com
- All other regions: partner.temu.com
Temu is a global e-commerce platform connecting consumers with millions of manufacturers, brands, and business partners. Operating in more than 90 markets worldwide, Temu is committed to providing affordable, high-quality products that enable customers to live better lives.
Learn more at www.temu.com/.
About Rithum
Rithum (formerly CommerceHub and ChannelAdvisor) is a leading global commerce solution that supports the entire commerce journey—from product listing and discovery to order fulfillment and performance optimization. By streamlining the path to purchase, Rithum enables brands and retailers to operate more efficiently, so they can maximize profitability.
With AI-powered automation, unified insights, and seamless integration across commerce and media channels, Rithum allows your team to focus on growth strategies while we handle the complexity of omnichannel orchestration.
Whether you’re launching new products, expanding into new markets, or optimizing retail media campaigns, Rithum helps you turn every customer touchpoint into a revenue-driving opportunity.
Top global retailers and brands, such as Best Buy, Adidas, The Home Depot, and B&Q, trust Rithum to streamline their commerce operations and maximize results. With teams based in the U.S., U.K., Ireland, Spain, and Australia, we partner with clients worldwide to make commerce smarter, faster, and more.
