Aptos, a leader in unified commerce solutions, announced today that Tommy Bahama has selected Aptos ONE, a mobile-first point of sale (POS) application built on a cloud-native platform. This strategic investment will allow Tommy Bahama to enhance its already stellar guest experience, optimize store operations and support its multichannel growth strategy, including pop-up retail events.

Based in Seattle, Tommy Bahama is part of Tommy Bahama Group, Inc., a wholly owned subsidiary of Oxford Industries, Inc. Tommy Bahama is the iconic island lifestyle brand that defines relaxed, sophisticated style in men’s and women’s sportswear, swimwear, accessories, and a complete home furnishings collection. The company owns and operates over 160 Tommy Bahama retail locations, 26 of which offer a Tommy Bahama restaurant and bar. The Tommy Bahama collection is also available on TommyBahama.com and at the finest U.S. retailers.

With its diverse business model spanning multiple formats, including retail, restaurants, online, wholesale and resorts, Tommy Bahama’s executive vice president of technology, Dave Boland, emphasizes the important role technology is playing in bringing the unique Tommy Bahama brand to life.

Aptos ONE elevates the guest experience 

“In today’s retail landscape, technology is absolutely foundational to engaging our guests,” said Boland. “In our stores, the experience is largely delivered through our store associates. Aptos ONE will enable our associates to provide highly personalized and frictionless service. The platform’s flexibility will also unlock new opportunities as we continue to evolve our offerings.

“One example is increased mobility. With Aptos ONE, our associates can serve guests right in the aisle while they’re still evaluating purchase decisions, rather than waiting until the guest has already made a decision and walked to the cash wrap,” he added.

“Another advantage of Aptos ONE is its speed. This POS solution is quick and intuitive, enabling more convenient and streamlined transactions. Plus, with Aptos ONE’s highly composable architecture, we’ll be able to add capabilities much faster than before, ensuring our retail experience remains fresh, differentiated and highly aligned with our guests’ needs,” Boland said.

With Aptos ONE, Tommy Bahama store associates will have at their fingertips everything they need to effectively and efficiently serve customers, including real-time inventory information, advanced omnichannel selling and fulfillment options, and guest insights. With the ability to unite transactions across channels, Aptos ONE helps retailers optimize every customer interaction.

Aptos ONE’s impact on IT and business operations 

Beyond the benefits Aptos ONE will bring to guest and associate interactions, Tommy Bahama’s decision to implement Aptos ONE was driven by several IT and operational considerations:

• Simplified configuration management: With more than 1,000 out-of-the-box configuration settings, Aptos ONE simplifies configuration management, allowing for rapid deployment of changes and the ability to meet retailers’ unique operational requirements.
  
  “With just a few clicks, you can make changes across the entire store network or specific stores, giving us the ability to react very quickly while reducing cost and complexity,” said David Liu Jr., product manager, retail systems and payment technology, at Tommy Bahama.
   
• Seamless integration: Aptos ONE’s integration with the broader Aptos suite deployed at Tommy Bahama (including customer relationship management, order management, merchandising and sales audit solutions) was a critical factor, ensuring a unified commerce approach and a single version of the truth for customer, order, inventory and transaction data. Integration with third-party solutions is also made easier with Aptos ONE’s flexible integration options.
   
• Sophisticated pop-ups: For Tommy Bahama, the opportunities for pop-up shops are endless, such as at resorts, beaches, golf tournaments and corporate outings. While Tommy Bahama is already adept at pop-up retailing, Liu believes Aptos ONE will bring a new level of operational sophistication to these events.
  
  “With Aptos ONE being utilized at pop-up shops, transactions and data will flow through to our enterprise systems in real time, which isn’t always the case today,” Liu said. “We can scale our pop-up activities in a meaningful way, paving the way for boosted revenue streams and the ability to introduce Tommy Bahama to more people who want to ‘Live the Island Life.’”
   
• Future innovation: “Aptos is investing heavily in Aptos ONE, so it is in our best interest to leverage innovations that our technology partner is bringing to market,” Boland said. Underscoring Boland’s point, Aptos has committed to its largest R&D spend in company history in 2025, with that investment funding major new Aptos ONE features, faster release cycles and a transition to a unified data model.

“Tommy Bahama understands that a powerful brand experience extends to every customer interaction, in stores and beyond,” said Aptos General Manager Jeremy Grunzweig. “With upscale, high-quality products; impeccable service; and a ‘paradise-found’ mindset, Tommy Bahama is a lifestyle retail icon. We’re looking forward to our next chapter of growth and innovation with Tommy Bahama as they deploy Aptos ONE.”