SEG Systems–a leading designer and manufacturer of custom retail displays, lightboxes, and frame systems–is excited to announce a new strategic partnership with Crosscap, a trusted technology provider of enterprise-level omnichannel physical distribution solutions, and the introduction of a cutting-edge SaaS marketing asset management platform – AMP.
The partnership combines SEG Systems’ expertise in retail display solutions with Crosscap’s proven track record of building transformative in-store campaign distribution software. Together, they aim to streamline and enhance how retailers plan, execute, and manage in-store marketing programs through the adoption of AMP. AMP is a powerhouse SaaS platform that uses intelligent store profiling to precisely calculate in-store marketing distribution needs, substantially reducing print and shipping costs while delivering measurable ROI.
SEG Systems now offers AMP as part of its service-level offering. AMP enables retailers to:
- Automate and streamline marketing workflows from strategy to store
- Enhance communication between marketing, store operations, and vendors
- Localize campaigns with precision, ensuring each store receives the exact materials it needs
- Track execution with real-time insights and performance metrics
“We are thrilled to partner with Crosscap to bring AMP to our retail clients,” said Dori Tilson, President of SEG Systems. “This partnership and platform enables SEG Systems to go beyond design and fabrication to truly support customers from concept to campaign execution. It’s a game-changer for anyone looking to scale and optimize in-store marketing.”
“This partnership underscores our collective commitment to innovation and delivering measurable results in the retail environment,” said Chrisian Wolfe, CEO & General Manager of Crosscap. “With AMP, retailers can expect cohesive campaign management, reduced operational friction, and greater return on in-store marketing investments.”
For more information, visit: https://www.segsystems.com/services/seg-amp
SEG Systems is an industry leader in designing and manufacturing customized LED lightboxes, frames, and retail fixtures. Known for innovation, quality, and a customer-centric approach, SEG Systems continues to push the boundaries of visual display technology.
SEG Systems is a part of Orbus® Visual Communications Group, a market-leading group of brands in North America that specialize in the manufacture of visual communications solutions for exhibits/live events, retail and interiors. Brands within the group include Orbus®, Fabric Images®, Nimlok®, SEG Systems®, SEG Services® and CRĒO Industrial Arts.
About Crosscap
Crosscap provides enterprise-level marketing teams with a suite of solutions that transform omnichannel campaign planning, management, and physical distribution. Trusted by leading global retailers, Crosscap helps organizations increase speed-to-market, improve workflow efficiencies, reduce operational costs, and drive significant ROI through its software solutions: DistroPRO, MarketerPRO, and BudgeterPRO.
Crosscap is part of Volaris Group, a global organization that acquires, strengthens, and grows vertical market technology companies. Volaris Group is an operating group of Constellation Software Inc. (TSX: CSU), one of North America’s largest software companies.