65% of Americans now own at least one smart home appliance or device, up from 51% in 2020, a new report finds.
YouGov’s new report Connecting with Smart Home Adopters: 2024 US Trend Report delves into evolving adoption of smart home technology, highlighting generational differences in adoption habits and expectations for market growth in 2024.
The report finds that:
- A third of Americans claim to be fully aware and knowledgeable about smart home appliances, up from 27% in 2020
- 18% of Americans own smart home security cameras, sensors, or alarms, up from 11% in 2020
- 37% of Americans are considering purchasing smart home technology in 2024, a 68% increase from 2020
- 29% of Americans under 45 own a smart light system (vs 22% over 45)
- 50% of Americans over 45 are concerned about the data privacy of smart home technology (vs 39% under 45)
- 44% of 2024 smart home buyers have children at home (vs 29% of the nation)
“Smart security devices are the most sought-after smart technology among Americans right now,” said Ben Paro, Senior Director at YouGov America. “And ironically, data privacy is the biggest barrier for Americans to adopt smart home technology.”
The report finds that among 2024 smart home buyers, smart security (34%), smart light systems (25%), and smart home thermostats (25%) top the shopping list.
Connecting with Smart Home Adopters: 2024 US Trend Report also digs into the media consumption habits and most considered brands of America’s Smart Home adopters.
Download the report here.
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