SourceKnowledge, a mrge company, today announced that SourceKnowledge Domain Targeting offers the first-large scale programmatic affiliate buying and selling capabilities. This solution empowers advertisers and retailers to purchase high-converting affiliate and other lower-funnel traffic programmatically. It also enables publishers to sell their affiliate inventory programmatically.   

Historically, affiliate and lower-funnel traffic have only been available to be bought through a platform manually or through an API. SourceKnowledge Domain Targeting programmatic affiliate solutions streamline marketers’ approach to affiliate marketing through deal-sites, BNPL and influencers, maximizing campaign performance and efficiency.  

Early adopter, Zeropark, an all-in-one commerce media platform, delivers an average of 1.4 million intent-based clicks monthly for Amazon, Chipotle, AARP, Wayfair, Zenni Optical, and many others through SourceKnowledge Domain Targeting.  Since the partnership began, Zeropark has observed a staggering 2852% growth of revenue on SourceKnowledge. SourceKnowledge is also Zeropark’s fastest-growing partner. Most recently, brands like Noom and Vivint increased their spending on SourceKnowledge audiences by over 900% which is the highest growth in spend among all Zeropark supply partners.    

Peter Misek, business development director at Zeropark said, “Commerce media is the future. Brands’ advertising no longer breaks through the noise on major search engines or other highly competitive audience sources. The SourceKnowledge Domain Targeting programmatic affiliate offering allows us to connect our advertisers with high-intent customers and deliver scalable performance.”  

SourceKnowledge’s model for programmatic affiliate traffic allows advertisers to make programmatic buys based on their return on ad spend (RoAS) or cost-per-acquisition (CPA) goals. The SourceKnowledge technology is designed to prioritize these goals through its SmartBidder Technology and will not spend beyond them.   

Conversely, if a publisher’s cost-per-click (CPC) or minimum bid rate is not met, SourceKnowledge encourages publishers to set up a Fallback URL, placing unused advertising inventory with a solution capable of meeting their goal.  

Dave Reed, CEO of mrge, said, “Traditional affiliate marketing through direct channels requires time and resources that many marketing teams do not have to spare. The proprietary SourceKnowledge Domain Targeting programmatic affiliate feature allows advertisers to reach high-intent audiences and rewards publishers for their high-converting traffic, with the ease of programmatic technology. Programmatic is shifting to be more commerce-centric and SourceKnowledge is at the forefront of this change.”  

To learn more about SourceKnowledge Domain Targeting programmatic affiliate solutions, visit: https://sourceknowledge.com/domain-targeting.