What artistic style should one opt for when they need a commercial to stand out from the competition and strengthen their product or company positioning? Classic or 3D animation is one of the answers marketers will likely give you these days.
Key advantages of using motion graphics instead of videos featuring actors and real-life objects include much higher (but budget-friendly) creative flexibility, a wide range of styles you can leverage with your animation, and an opportunity to reuse objects initially created for your commercial.
Founded in 2014, Blue Carrot soon became a top-rated full-cycle commercial animation company. Today its portfolio contains over 300 videos, such as ads, explainers, tutorials, testimonials, and onboarding videos. Here, its team explains key features of working on e-commerce videos for those who are considering this option for their projects.
What an animation studio is, and how it works
An animation studio is about creating motion graphics for various purposes. Contrary to a classic film studio, where the content-creation process is heavily based on live shooting, a creative team leverages such artistic techniques as 2D (classic, traditional), 3D, cutout, whiteboard, and others.
A full-cycle animation studio can produce content for your brand’s purposes from scratch. Regarding e-commerce, there are several communicational goal-specific content formats: explainers, corporate videos, promotional materials, and tutorials. However, animated videos of a particular type may be easily repurposed, which saves time and budget for e-commerce clients. In particular, explainer videos can grab the audience’s attention at the awareness sales funnel stage but you can also reuse the content to gain existing clients’ loyalty at the latest stages.
What about production costs? Like with live shooting, the cost of your project depends on factors such as required graphics complexity (traditional animation is cheaper than 3D in terms of cost per minute but is more expensive if you work with long forms), video length, and script (story complexity).
It is also essential to have a clear described communicational task in your mind before starting a project or a basic script. If you don’t have one, consider that conceptualization, scriptwriting, and storyboarding require extra time and budget for their development. At Blue Carrot, it often takes 4—8 weeks (100—300 artist hours) for a creative team to develop a release-ready video of up to 3 minutes from an idea to a final video.
Animation for c-commerce: Blue Carrot’s glance
As the full-cycle animation production company, Blue Carrot is committed to delivering e-commerce clients content to help them reach their marketing goals. That’s why the production cycle always starts with learning communicational objectives such as raising brand awareness, boosting sales, strengthening one’s positioning, or contributing to a client’s trust.
At the project discovery stage, Blue Carrot’s creative team also studies the story of its clients and their unique value proposition. On top of that, the company pays extra attention to clients’ requirements and existing brand materials to develop the best possible (and matching!) visual storytelling solution.
In work on your videos, numerous specialists are involved—A typical project team includes scriptwriters, storyboarding artists, illustrators, motion graphic designers, sound designers, and a project manager. Moreover, a client can also be a creative process participant.
To get approximate project estimations and kickstart cooperation, share your e-commerce goal and general final product vision. Healthcare, banking, cybersecurity, beauty, and logistics are all spheres in which Blue Carrot has a vast experience in video production, reflected in the company’s portfolio.
Last thoughts before discussing your project
Fasten your seat belts because we are about to start an exciting journey into the world of creativity! The reward will be high-quality animation that allows you to win customers’ love and effectively communicate your messages. Whatever animation style you choose, remember that when it comes to e-commerce videos, there is a wide range of visual solutions that can fit into your budget. So don’t waste a second—Share your e-commerce task via company’s website.
Since 2014, Blue Carrot has grown up from a two-artists kickstarters’ studio to a full-cycle animation video production company, top-rated by different agencies. Our high-skilled team of character artists and professionals in scriptwriting, illustrating, sound design and other works, have created hundreds of videos for many brands all over the globe.
Now we are capable to make a wide range of videos: promo reels, product videos for e-commerce, 2D and 3D animated explainers, corporate training and any other type of motion design for business.
Leveraging goal-oriented approach to video production, we strive to deeper understand the every individual specific target audiences of our clients and enable them to achieve excellent performance KPIs.