soona, the world’s first virtual content studio for e-commerce, announced the launch of its new digital asset manager, the Product Catalog. The first version of the product is being made available exclusively to Amazon third-party sellers via the soona app in the Amazon app store.
The Product Catalog is a cutting-edge solution that brings together digital asset management tools with inventory management tools to connect seller’s pictures to their products and streamline their workflow. This early launch of The Product Catalog brings immediate benefits to existing and new users of soona:
- Identify gaps in your content mix at the product level. The e-commerce and DTC landscape has become extremely competitive but with nearly 90% of consumer purchase making decisions coming down to product photos according to the National Retailer’s Association, soona believes that both quality and quantity of content are the biggest competitive advantage.
- Product level asset management for merchants. With the addition of the Product Catalog, brands that oversee a large number of SKUs never have to wonder if they have an image or a video for a particular product. And with a streamlined view of a merchant’s inventory on site at the soona studio - brands can spin up a new photoshoot quickly and easily.
- Use the Amazon Integration to deepen the connection: soona’s new Amazon app makes integration between soona and Amazon easier than ever. Start by installing the soona app on the Amazon app store. Once installed, merchants can upload all their ASINs to their inventory at soona. Now product to ASIN level tracking association to content can begin.
The Product Catalog unlocks content strategy genius by quickly identifying gaps in sellers' creative product mix and ways to improve both click-through and conversion.
“Modern merchants need to understand the entire ecosystem of their product and how it’s presented and sold online,” said Liz Giorgi, co-founder and CEO of soona. “Product images are the heart of how merchants sell their products. The Product Catalog brings together digital asset management tools with inventory management tools to help you connect your products to their pictures and grow their business intelligently.”
“Seeing all of my Amazon products immediately reflected in the soona Product Catalog at the touch of a button was like magic,” said Lake Louise, founder of Lotus Moon Skin Care. “Being able to view and manage my existing Amazon content all in one place within soona will make it much easier for me to plan ahead for my content needs, which is a huge relief for me as a business owner.”
The Product Catalog is available now on the soona app in the Amazon app store. For more information about soona and its brand new Amazon seller solutions including Product Catalog, Amazon Infographics and 360° Interactive Photos please visit soona.co or reach out to [email protected].
soona is the world’s first virtual photo and video platform that helps more than 15K brands and merchants to get professional, affordable content entirely online for less than the price of stock photography, in less than 24 hours. The company was founded in 2019 by Liz Giorgi and Hayley Anderson after the successful acquisition of their first business, Mighteor. Liz and Hayley are a dynamic founding creative team with a shared vision of using tech to enhance the work of creatives and improve access to high-quality custom content.