European fashion leader advances digital transformation to promote centralized collection management and eco-friendly fashion
Aptos, a recognized market leader in retail technology solutions, today announced that Lindex has selected the Aptos Product Lifecycle Management (PLM) solution. With Aptos PLM, Lindex will streamline and automate critical processes involved in the creation and management of its collections, resulting in faster time to market, increased emphasis on quality and sustainability and better collaboration within the organization and with suppliers.
Based in Gothenburg, Sweden, Lindex is one of Europe’s leading fashion companies, with approximately 4,000 employees. Founded in 1954, Lindex operates 440 stores in 18 markets and has online sales worldwide through third-party partnerships. With an assortment that spans womenswear, kidswear, lingerie and cosmetics, Lindex offers inspiring and affordable fashion. Since 2007, Lindex has been a fully owned subsidiary of the Stockmann Group.
As demand for Lindex’s collections has grown, both in its own channels and in partnership with global fashion platforms, Lindex recognized the need to centralize product information and allow its design, product management, planning and buying teams to access a single source of truth for all data throughout the product lifecycle.
After conducting a comprehensive evaluation of third-party PLM software applications, the fashion leader found its right fit with Aptos.
“Lindex was looking for a PLM solution that offered a modern and scalable technology platform, advanced functionality specific to the fashion vertical, and robust support and tracking for sustainability initiatives,” said Elisabeth Hedberg, Director of Design, Purchase & Production at Lindex. “We found that — and more — with Aptos PLM. We were impressed with the fashion know-how of the Aptos team as well as the system’s ability to facilitate improved collaboration across our end-to-end product development processes.
“We have production offices in Europe and Asia,” Hedberg added. “Our employees at these offices need to work closely with our design and buying departments as well as our suppliers to ensure the styles we produce meet our high standards for quality, fit and sustainability.
“Once it’s fully deployed, we expect Aptos PLM to be utilized by internal and external stakeholders, resulting in vast gains in productivity, collaboration and visibility for all parties involved,” Hedberg said.
The solution will also support Lindex’s sustainability programs, which focus on driving circularity in the fashion industry and taking action for the climate.
With the tool, Lindex can assess the environmental impact of its designs and suppliers in real time and better meet consumers’ demands for environmental impact transparency and accountability.
“Lindex captures the hearts and minds of women everywhere by offering affordable, eco-friendly fashion,” said Richard Willis, regional vice president, EMEA and APAC, at Aptos. “With Aptos PLM, Lindex can optimize every aspect of its product development processes and better manage the vast complexities of its global enterprise. We are proud to provide Lindex with a powerful digital foundation that can empower its business to get higher-quality products to customers faster and more profitably, while respecting the planet.”
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