Cappasity raised $2.1 million to provide 3D solutions for classified marketplace users

August 18, 2021
Press Contacts
Jenny Hertz
Cappasity Inc.
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Sellers can now shoot their items in 3D with the 3DShot app. 3D technologies help to improve user experience and increase conversion rate.

Cappasity has been providing an enterprise 3D product imaging solution for e-commerce for many years, and its 3D digitizing platform is used by well-known companies such as LFCorp, Samsonite, Saint Laurent. In 2021, Cappasity launched the 3DShot mobile app that targets merchants on classifieds. The application allows users to create a 3D View of an item and integrate it into a website. 

“3D product visualizations increase audience involvement on e-commerce platforms, leading to an increased sales conversion. However, it isn’t currently available for classifieds because it is quite difficult to produce. 3DShot solves this problem by allowing any seller to make high-quality content easily.” – says Kosta Popov, Cappasity CEO. 

There are two ways to provide classified users with the advantages of the 3DShot app. One option is that classified users download it as an application, digitize their items in 3D locally in the app, and share the resulting 3D View on a product page. In this case, a classified should do a simple integration to support a new content format on the website. Another option is to embed the features of 3DShot 3D capturing into a classified application. 

A new funding round will be aimed at integrating the 3D digitizing solution into the leading global classifieds and marketplaces. Current company investors and business angels have participated in the financing round.  With 3DShot, you can digitize almost anything – from a laptop to a car. At the moment, 3DShot users can integrate their content into AliExpress, Shopify, Magento, Wix, WooCommerce, Tilda, Readymag and the majority of website constructors. 

Kufar, a part of Adevinta Group, is one of the very first classifieds to allow its users to create immersive content with the 3DShot app. Adevinta operates classifieds in 16 countries, and in 2020 agreed to acquire eBay Classifieds Group for USD 9.2 billion. The website is reported to have over 30.9 million monthly visits and is currently ranked the world’s 15th most popular classified

Immersive content bridges the gap between online and offline shopping, which not only boosts sales, but also leads to customers making more conscious choices, saving time both for the merchants and buyers. With the 3DShot app, Kufar’s users will be able to digitize any item in a matter of minutes and make it more attractive for potential buyers. All you need is a smartphone,” says Kosta Popov, Cappasity CEO. “Formerly, 3D visualization technologies were only used by our enterprise clients, but today we have adapted the solution for smartphones and made the technology more accessible.”

For more information on Cappasity, visit Follow Cappasity and 3DShot on Facebook, Twitter and Instagram.

Cappasity provides comprehensive solutions for the creation and integration of interactive 3D content for various industries. The platform is used in e-commerce, heavy industry, and the arts. The solutions are suitable for digitizing products, creating training modules, online documentation management, and remote project hand-overs.