Plantgem Completes Seed Funding Round - Reformation Capital Leads the Raise

June 01, 2021
Press Contacts
Willow King
BOULDER, Colo. —

Plantgem, which offers curated, gorgeous plants for outdoor gardens announces the close of its first round of seed capital. As digitally native brands continue to adapt, Plantgem is positioned to grow.

Plantgem, a yearling company focused on providing special varieties of flowers to home gardeners closed it's seed series funding this month with investment from NY based Venture Capital firm, Reformation Capital.

The company sees many growth opportunities in this sector is a poised to capture the loyalty of a younger generation of gardeners who want to shop online. 

"We are thrilled about this partnership with Reformation Capital" says founder Willow King "they are data driven, growth focused and truly understand the opportunity of the specialty home gardening category"

According to data from eMarketer, e-commerce sales rose to $795 billion in 2020 from $600 billion in 2019. Consumers are willing to buy things DTC in a way they haven’t in the past and live plants fit squarely into this new format of shopping from home, shopping a highly curated selection and trying new things. 

With their tightly edited selection of outdoor plants for home gardeners, Plantgem provides a selection of on-trend and hard-to-find plants that draws the gardener looking to grow remarkable flowers. 

Both aspiring gardeners, Willow King and Julie Carson started this business because they could not find the unique flowers they were seeing their favorite florists use. They wanted to plant pale poppies and scarlet sunflowers in their gardens. They wanted to browse, ask questions, get ideas, and shop from the convenience of their homes. They wanted someone to answer their questions about how much water and sun their new plants needed and how long until they should expect blossoms. They wanted Plantgem.



About Plantgem
Plantgem’s unique selection of hard to find plants will delight and inspire the home gardener. With gift-worthy packaging and a curatorial eye, Plantgem has created a niche in the world of home gardening for people looking for a boutique alternative to the standard fare of garden centers. Based in Boulder, Colorado, the company grows plants in greenhouses across the United States and ships direct to the consumer.