International Release - Copenhagen, Denmark
Global jewelry brand Pandora is expanding its Virtual Try-On to cover its entire product catalog. By January 2021, Pandora’s technology partner, Tangiblee, developed and launched the popular augmented reality feature across most of Pandora’s product categories including bracelets, pendants, rings, and earrings.
While most jewelry retailers were searching to invest and develop solutions following the fall-out from Q2 and Q3 Covid retail lockdowns, Pandora’s digital team was already testing a series of technical features to help bolster engagement & revenue across their digital channels. By Sept 2020, the team was able to activate multiple digital solutions including a virtual sales assistant, ‘digital gifting’, and its web-based augmented reality feature, Virtual Try-On.
Of those digital activations, the Virtual Try-On feature was the fastest and easiest to implement across 10+ Pandora websites around the world. Partnering with Tangiblee - an eCommerce SaaS company focused on the digital product experience - Pandora rolled out a Virtual Try-On experience that did not require customers to download an app or use any additional technical equipment. Pandora shoppers can ‘try-on’ a piece of jewelry - with scaled accuracy - by tapping the TRY IT ON button on each product page while browsing with their mobile device.
Last week, Pandora released its 2020 Annual report referencing the successful work from their newly anointed ‘innovation first' digital team - called Digital Hub. The report indicated the Digital Hub was a major factor in Pandora’s ability to retain relative financial stability in the face of one of the volatile retail years in modern history. Pandora hasn’t slowed down the development of digital capabilities and, as such, may come out of the Covid-19 pandemic in a better position than before.
The Virtual Try-On solution offered Pandora customers a safe alternative to in-store shopping that kept customers highly engaged with both product and brand.
Tangiblee is an eCommerce product experience platform that delivers interactive customer experiences to every product page - providing value to a retail customer and the retailer. Tangiblee extracts existing product imagery & details from the product page and re-packages the content into an interactive on-page experience - at scale. The UX is custom-built for every retailer and supplies brand-curated content to every product UX. Compatible with any retail platform – app or web-based - Tangiblee can serve product catalog sizes of one hundred SKUs to hundreds of thousands of SKUs. Tangiblee helps retailer partners provide the best possible digital shopping experience for customers without needing the overhead of a technical team to integrate or maintain. Tangiblee has rolled out a Virtual Try-On feature for all jewelry categories including luxury watches.
Pandora designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through more than 7,000 points of sale, including around 2,700 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs 26,000 people worldwide and crafts its jewellery at two LEED certified facilities in Thailand using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 19.0 billion (EUR 2.5 billion) in 2020.