Talkable Launches Loyalty Program, Highly Customizable Solution for eCommerce BrandsPosted Feb 22, 2021
Talkable, a leading martech company that builds Referral and Enhanced Email Capture programs, launches Loyalty Program with extensive customizable capabilities and behavior insight analytics.
02/22/2021, SAN FRANCISCO -- Talkable, the leading referral program provider powering over 250 eCommerce brands, like ColourPop Cosmetics, James Allen, Crate and Kids, Kipling, is launching a Loyalty Program to help brands analyze behavioral data and improve ROI.
With loyalty program members spending 12-18% more revenue than non-members, engaging loyalty programs have become essential for eCommerce companies. The Talkable Loyalty Program integrates into a brand’s existing website and fits seamlessly into the customer experience - boosting customers’ engagement, lifetime value, and ROI.
“COVID has changed customer behaviors across many different industries. We’ve seen that consumers have become less loyal, more skeptical--more easily changing brands and piling up on goods.” - says Summer Lindman, Talkable CEO, - “Brands need to catch up with this post-COVID reality and leverage loyalty programs to be more flexible and proactive. We feel that now is the best time for Talkable to apply its 10-years of experience in eCommerce enablement and apply our technology in order to build customizable loyalty programs that help brands seize this opportunity to connect with their highest-value customers of today, as well as identify and delight their highest-value customers of tomorrow.”
Talkable’s loyalty program sits uniquely between the Loyalty Technology Providers and the Loyalty Service Providers of the world, offering a loyalty option that is:
Personalized: By adding Loyalty to Referral Program, brands are complimenting customers’ experience with a layer of personalization - all while maintaining full control over messaging and offers along the customer journey.
Goal Oriented: Build around the brand loyalty program’s goals, whether it will be customer growth, lifetime value, average order value, repeat purchase rate or overall revenue contribution. Talkable can shape the loyalty experience both for a brand, and for its customers.
Data Driven: The wide range of data insights and metrics for both groups of users provide comprehensive insight into how loyalty influences customer behavior: Lifetime Value (LTV), Lifetime Spend, Redemption Rate, Top Customer Analysis.
Full Service: The Talkable team provides white glove service to advise on user flow and touchpoint mapping to maximize adoption & use; incentivization strategy; email and SMS engagement strategy.
Talkable offers both referral and loyalty programs, a combination that creates an incredibly effective customer acquisition and retention cycle; since referred customers are between 16% and 24% more loyal on average, Talkable partners benefit from a customer base of high value loyal customers who help fill the funnel with even more potentially loyal customers.
Talkable is a strategic growth partner for eCommerce brands. The company was founded in 2010 as one of the first referral program software providers on the market. Talkable develops and implements long-term growth strategies targeting new customer acquisition, increased retention, higher LTV, and a significantly lower CPA than other marketing channels. Talkable is trusted by 250 brands such as L’occitane, Tarte, Rothy’s, ALO Yoga, TOMS – bringing over $255M in referral sales for its customers.
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