The Poirier Group Recognized As One Of 2020 Canada’s Most Admired Corporate Cultures™

Posted Nov 30, 2020



TORONTO, ONTARIO – 26 November, 2020 – The Poirier Group (TPG), a Toronto-based boutique consulting firm, has been named one of 2020 Canada’s Most Admired Corporate Cultures™ in the ‘Emerging’ category.

Waterstone Human Capital, Canada’s leading cultural talent management firm, released the 2020 winners of Canada’s Most Admired Corporate Cultures™. This national program recognizes best-in-class Canadian organizations and CEOs for fostering high-performance corporate cultures that help sustain a competitive advantage.

David Poirier, CEO, The Poirier Group commented upon news of receiving the award: “Our corporate culture is a badge of honour and something we strive to continuously build on. In 2020, despite our distance, this team remains committed to supporting each other, our clients and building an even stronger culture.

“Our values are woven into everything we do, and we are humbled to be honoured with such a prestigious award with an impressive group of winners. We are thrilled with this recognition for our exceptional team, exemplary corporate culture and their influence and contributions to a stellar year of success!” 

Despite the challenges of the pandemic TPG has maintained a strong corporate culture and focus on customer service, as evidenced by a 100% positive referral rate from clients. This year marked the 15th anniversary of the company along with a number of other accomplishments:

- Recognized in the top 25 best boutique consulting firms to work for in 2020 in North America by

- Won a Silver International Business Award for Company of the Year - Business or Professional Services – Small Business

In addition to providing exceptional service to clients, there is a strong sense of corporate social responsibility and commitment by our team to give back to the community.

Purpose Beyond Profit’ is an initiative to give back by serving organizations that inspire us and help the next generation prosper. Each year TPG has a goal of donating a portion of our team’s available resource hours to provide in-kind consulting services to not-for-profit organizations. As the effectiveness and strategic decision-making of not-for-profit organizations is improved, a greater percentage of their annual donations is redirected from administrative and overhead costs to the actual causes they serve.

Due to COVID-19, TPG increased PBP efforts because many not-for-profits were facing fundraising shortfalls, TPG’s work with organizations such as Toronto Humane society, Princess Margaret Cancer Foundation, Youth Without Shelter and Eva’s Initiative has helped some of Canada’s most vulnerable communities access much needed resources during a difficult time. TPG plans on continuing these efforts into 2021.



About The Poirier Group

The Poirier Group (TPG) is a Toronto-based boutique management consulting firm that focuses on strategy execution, operational efficiency and sustainable business transformations for North American clients. TPG was founded in 2005, by David Poirier (CEO) who after significant experience in senior executive roles, left the corporate world with a vision to create a better approach to consulting – one built on trust and integrity.

TPG has developed a desirable culture that largely factors into its unique reputation and service offerings. We work in a manner that builds engagement, trust and ultimately alignment which leads to sustainable results. Our clients have come to depend on us to deliver on time, on budget and to meet or exceed their objectives.

Our unique approach has helped us drive transformational change in the retail and supply chain spaces in the last 15 years. Recently, major shifts are driven by the global pandemic resulting in consumers changing the way they interact with retailers. Circumstances such as these are where TPG’s retail consulting and e-commerce consulting services can make the most impact, as we are able to calmly guide retailers through this new world of retail disruption.


About Waterstone Human Capital:


“At Waterstone we believe corporate culture drives performance and that it’s an organization’s greatest asset,” said Marty Parker, President and Chief Executive Officer of Waterstone Human Capital and Chair of Canada’s Most Admired™ Corporate Cultures Awards. “This year’s winning organizations have all demonstrated an outstanding commitment to corporate culture and to leveraging their culture as a competitive advantage. They all align to three key themes: they are focused on building a high-performance culture, committed to employee career development and growth, and focused on creating a workplace culture that supports physical and psychological safety for their team members.

“We inspire organizations to build high performance cultures. We’re a human capital management consulting firm specializing in retained executive search, cultural measurement and assessment, and leadership training and development. We have successfully helped hundreds of entrepreneurial-minded, high-growth organizations across North America recruit, measure and train for fit. Waterstone is also the founder of the Canada’s Most Admired™ Corporate Cultures and Canada’s Most Admired™ CEO programs. These national programs annually recognize best-in-class Canadian organizations and CEOs, for fostering cultures that enhance performance and help sustain a competitive advantage.”



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