New aden + anais™ “in this together” limited edition collection of baby swaddles and blankets celebrates community, togetherness and equality

Posted Sep 16, 2020

aden + anais partners with United Way of New York City to donate swaddle blankets to families in need for every “in this together” collection item sold

NEW YORK – In the spirit of inspiring the importance of community, togetherness and equality at an early age, aden + anais the global baby brand committed to developing baby must-haves designed with parents in mind, introduces its “in this together” limited edition collection. The swaddles and blankets featuring hand-drawn designs of people standing hand in hand as well as another print of Mother Earth. Made from premium 100% cotton muslin, the collection includes a swaddle 2-pack and dream blanket available in a palette of cool blues, minty greens, and warm peach tones that highlight hope for a bright and beautiful future. For every product purchased from the “in this together” limited edition collection, aden + anais has partnered with United Way of New York City to donate swaddle blankets families in need in New York City, up to $25,000 in retail value.


“The ‘in this together’ limited edition collection celebrates the support we’ve given each other during a critical time, and our hope is that it brings new inspiration to parents and the next generation by introducing baby early on to the ideas of community, togetherness, and equality,” said Christina Campisi, director of integrated marketing, aden + anais. “It’s innate to our brand’s core values to connect with our community and give back, especially during challenging times, which is why we’re also standing together with United Way of New York City to donate products from this new collection to families in need.”


Made from 100% cotton muslin, both the “in this together” limited edition collection swaddle 2-pack and dream blanket are available in two hand-drawn prints, come together and mother earth. Both products are breathable, versatile, and prewashed. The swaddle 2-pack ensures baby the ultimate comfort at bedtime and beyond, and the inspiring dream blanket is perfect for newborns, inspiring cuddles and making for a comfy surface to lay your little one on for tummy time, storytime, and much more. The suggested retail price is $32.00 for the swaddle 2-pack and $49.95 for the dream blanket.


“Our NYC community has faced such incredible challenges during the COVID-19 pandemic, and we at United Way of New York City are honored to partner with aden + anais on the company’s ‘in this together’ campaign. As our neighbors face unprecedented levels of food insecurity and unemployment, the funds needed for baby care items are in short supply and these blankets will provide a comfort to both the babies and parents we serve. A big thank you to the aden + anais team for giving back to the NYC community where its brand was born,” Meaghan Brown, SVP & Chief Development Officer, United Way of New York City.


The aden + anais “in this together” limited edition collection is a new parent must-have and a great baby gift that helps spread love and give back to families in need. It’s easy to care for and machine washable. For more information about the new collection or to purchase, visit


aden + anais™ collection

An exceptional collection of luxurious baby products and gifts, these distinctly designed pieces feature sophisticated hand-drawn prints in an array of fabrics, for an ultimate sense of style.  As a trusted leader in baby products, we are known for our generously sized swaddles, delivering optimal versatility. Our signature muslin weave is carefully crafted with the finest yarn for durability and supreme quality. Staying true to our promise of stylish, versatile comfort, this collection is uniquely designed to complement your lifestyle.


About United Way of New York City

United Way of New York City (UWNYC) works for the self-sufficiency of every low-income New Yorker by taking on the toughest challenges and creating new solutions to old problems. We win by helping families shift from barely surviving to thriving. We unite by mobilizing the best ideas, relevant data, internal and external experts, and resources—from money to manpower. UWNYC maximizes impact by coordinating and aligning organizations, companies, local government, and New Yorkers to help families eliminate tough choices and live better while making ends meet. To learn more, visit:


About aden + anais™

Since 2006, the aden + anais brand has brought the Australian legacy of cotton muslin to the forefront of modern baby care. The award-winning collection includes a full range of multi-purpose swaddles, burpy bibs®, dream blankets, sleeping bags, nursery bedding and more. The company, which has offices in the United States, the United Kingdom and Japan, has sold more than 25 million swaddles in 65 countries worldwide. For more information on the aden + anais brand and product collections, please visit and follow us on Instagram @adenandanais.