FullContact Launches 3 New Brand Solutions: Customer Recognition, Media Amplification, and Omnichannel MeasurementPosted Jul 22, 2020
FullContact Launches 3 New Brand Solutions: Customer Recognition, Media Amplification, and Omnichannel Measurement
These innovative solutions help companies leverage Identity Resolution to deliver on KPIs, create better customer experiences, and improve media targeting, reach, and measurement across channels.
DENVER — July 22, 2020 — FullContact, the industry leader in consumer Identity Resolution as a service, has released the next generation in Identity Resolution solutions designed to empower brands to improve the customer experience, enhance their media targeting and research, and embed measurement across channels.
“Now more than ever, marketers need to connect with people in relevant ways. Marketing effectiveness requires that a brand knows who they are engaging with, every step of their journey. Additionally, marketers are becoming more accountable to their media spend and have to be able to measure their investments at a granular level,” said Mary Hennen, VP of Marketing at FullContact. “The challenge is that today’s measurement systems aren’t built for marketers--they are built for individual platforms. They don't account for holistic omnichannel activities, lack transparency, and are designed to make you re-invest. That’s why I’m incredibly excited about our launch of these three new solutions, which have the ability to help re-shape the next-generation of marketing capabilities.
Creating a cohesive customer journey starts with the vital step of recognizing who a person is. FullContact’s Customer Recognition solution empowers brands to consistently recognize customers and prospects whenever they engage to enhance the customer experience. From the moment they start interacting, brands can deliver appropriate messaging and content in every engagement. By mapping a persistent, obfuscated, and secure ID to customer IDs and various additional identifiers, the brand’s capabilities are improved across their MarTech stack.
Every additional targetable identifier gained increases the ability to find audiences in additional channels, increasing return on ad spend. FullContact’s Media Amplification provides brands with incremental touchpoints to increase their omnichannel reach. Portability is a foundational trait to this solution, allowing brands to apply the newly-gained identifiers across the enterprise or used with any provider. Link customer fragments to a real person, then amplify digital identifiers for optimal media performance. Brands can call FullContact’s real-time API with a single or multiple inputs, such as name/address, phone number, email, or MAID, and receive an additional 9+ MAIDs and hashed emails.
Today’s measurement is built for the platform, not the marketer. It doesn’t account for your other marketing activities, lacks transparency, and is designed to make you re-invest. FullContact changed this. Integrated Omnichannel Measurement creates a common identity framework across the sales and marketing ecosystem. This solution allows brands to navigate marketing channels, fleeting cookies, and a lack of integrated platforms. Throughout the customer’s journey, brands can capture and map all interactions back to that customer through the PersonID. This PersonID maps to a brand’s platforms, so they own the measurement. A real-time feedback loop enables faster optimization, so brands can aggregate granular event-level data for media mix modeling
As the world changes, to reflect a more on-the-go, multi-device, and remote brand experience, being able to personalize, connect, and measure across devices and channels becomes increasingly important. FullContact’s suite of Brand solutions bridges the gap between you and your customers.
FullContact is a privacy-safe Identity Resolution company building trust between people and brands, while also putting consumers in control of their personal information. Their patented identity graph enables accurate, secure identity resolution for more than one billion people globally. FullContact delivers the capabilities needed to create tailored customer experiences by unifying data and applying insights in the moments that matter. FullContact is headquartered in Denver with an office in India. For more information, please visitwww.fullcontact.com.