Tangiblee to launch web-based, markerless augmented reality experience for jewelry & watch retailers

Posted Jul 15, 2020

Tangiblee will launch a web-based augmented reality “Try-On” feature for jewelry and watch e-commerce retailers later this month.  Tangiblee is expanding its existing experience platform to include an AR experience that uses a retailer’s existing 2D product image and rendering it (at scale) on a user’s hand.  Roll out to existing jewelry retail clients will begin with the Rings category with plans to add Earrings, Bracelets, Necklace Pendant categories by August.  The Chicago-based tech company plans to release its luxury watch experience that includes an on-screen “wrist calibration” feature for users to quickly measure their wrist width in August as well.  

Unlike most augmented reality, Tangiblee’s AR solution was designed for ‘non-tech’ users, catering to the ‘everyday consumer’ user.  And, Tangiblee’s AR technology uses a more precise detection algorithm.  Its finger-detection capability can identify the contours of a user’s finger in a more granular way, beyond what the existing ARKit (framework most AR Try-On applications utilize) detection capabilities.  

The technology accurately ‘places’ a piece of jewelry (a ring, in this case) on the user’s finger (automatically), giving the user a hyper-personalized, visual 1-on-1 interaction with the product.  Co-founder/CEO Eliad Inbar said: “We worked backward from user feedback and internal MVP results while building out the full functionality. It’s really exciting to see user reactions during that ‘magic moment’ when the ring appears on the finger - exactly where they imagined it would be and the flash of confidence that comes with it...”.  

Tangiblee’s UX is one of the few markerless and web-based solutions that only needs an existing product image from the retailer’s product detail page – not a 3D model image or CAD file.  Just like the rest of Tangiblee’s product experience platform, the goal is to optimize engagement between a shopper and any given product – allowing shoppers (users) engaging with the UX to Add to Cart, ‘Try-On’ alternative product variations (stack different rings on different fingers on a user’s hand), and even share their experience & product selection via social media.   

Tangiblee is on track to roll out augmented reality experiences for the other retail categories such as Furniture, Home Décor, Fashion Accessories, and Handbags by October 2020.  

About Tangiblee

Tangiblee is an eCommerce product experience platform that delivers interactive, seamless user experiences that are unique to every product and personal to every shopper.  The UX is custom-built for every retailer and supplies retailer-curated content to every product page, capable of serving catalog sizes of one hundred SKUs to hundreds of thousands of SKUs.   Compatible with any retail platform – app or web-based - Tangiblee bridges the gap between technology teams & brand teams, helping retailers provide the best possible digital shopping experience for their customers while improving every almost KPI with zero level of effort. 


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