PRESS RELEASE FROM PERSONALIZATION PIONEERS

Personalization Pioneers conference, sponsored by Dynamic Yield, announces preliminary lineup for virtual roundtables

Posted Jun 22, 2020

The global event series will kick off with its first virtual XP Roundtable event on June 23rd, tackling Amazon in Times of Crisis

[New York, NY – June 22, 2020] – Personalization Pioneers, a global event series helping innovative organizations meet today’s ever-demanding customer expectations and experience optimization challenges, announced today its rebrand as a platform for education and knowledge sharing as well as its first event of 2020. The inaugural XP Roundtable event, entitled Amazon in Times of Crisis, will be held virtually on June 23rd, during which industry experts will discuss the opportunities presented by the eCommerce titan’s inability to deliver on its promise of price and delivery time during the COVID-19 pandemic.

The Personalization Pioneers event series, whose main sponsor is the Personalization Anywhere™ platform Dynamic Yield, aims to elevate the experience optimization community amid today’s fast-moving business environment by facilitating an exchange of ideas and knowledge. All events will feature practical, in-depth content from brands and experience optimization practitioners, with training, workshops, and roundtables in addition to day-long conferences. Personalization Pioneers is kicking off with the virtual XP Roundtables event series, providing an online alternative during this challenging time in which in-person events are not currently possible.

The first-ever XP Roundtable virtual event will take place on June 23rd from 2-3 pm EST and will cover how brands can meet changing consumer demands and position themselves as viable alternatives to Amazon. The roundtable will be led by a group of industry experts, including:

- Ekta Chopra, VP of Digital, e.l.f. Cosmetics

- Doug Hollinger, VP of Strategy, BVA

- Nathan Richter, VP of Program Strategy and Insights, Dynamic Yield 

“It is always interesting to hear from other people and share stories about how we are all iterating on the customer experience,” said Will Satterthwaite, Senior Digital Operations Executive at Tottenham Hotspur Football Club. “Given that it’s a rapidly evolving space, I find Personalization Pioneers events a great way to remain at the forefront of what’s going on.”

Personalization Pioneers began in 2017 as Dynamic Yield’s Personalization Pioneers Summit. Today, the event series has evolved into a purely educational, vendor-neutral platform fostering a community of knowledge sharing on topics including experience optimization, conversation rate optimization, and A/B testing, with zero commercial content included. The Personalization Pioneers brand has hosted personalization-focused marketers and thought leaders from across the globe with past speakers including senior-level executives from Synchrony Financial, PacSun, Tottenham Hotspur, Yeti, Ocado, and many others.  

“Our core philosophy is that only transparency and education can truly advance the experience optimization industry,” said Yaniv Navot, VP of Global Marketing at  Dynamic Yield. “We are thrilled to help make the reimagined Personalization Pioneers event series possible, and we’re taking a backseat to feature the exact type of non-commercial content brands and practitioners require to upgrade their skills to meet customers’ ever-changing experience demands and needs. Whether in-person or online, knowledge-sharing is key to the future of this community.”

To register for the XP Roundtable event, click here. Personalization Pioneers is also now accepting applications from passionate individuals at brands and agencies to speak during upcoming events. To apply as a visionary industry voice, click here.

About Personalization Pioneers

Personalization Pioneers is a global events series focused on helping innovative organizations meet the ever-demanding customer expectations and experience optimization challenges that arise in today’s fast-moving business environment.

About Dynamic Yield

Dynamic Yield is an AI-powered Personalization Anywhere™ platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform's data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers from more than 350 brands around the world use Dynamic Yield daily for launching new personalization campaigns, running server-side and client-side A/B tests, leveraging machine-learning for content and product recommendations, and employing algorithms for smartly triggered email and push notifications. Dynamic Yield Ltd. is a wholly-owned subsidiary of McDonald's Corporation.