Chacka Marketing Announces the Launch of Creative Services
FOR IMMEDIATE RELEASE
Tampa, FL – Chacka Marketing is excited to announce the launch of Creative Services. As an extension of digital media buying and optimization capabilities, the Creative Services division is designed to bring action-oriented creative to clients in an expedited timeframe. The soft launch occurred in November 2019, as conceptual services were initially offered only to existing digital media clients.
Chacka Marketing believes the addition of creative services will allow our digital media teams to be more agile in testing and optimizing creative as a critical variable for performance-based advertisers.
Over the last 4 months, Chacka was able to test the addition of optimized creative assets across 5 clients. During this timeframe, the results surpassed expectations. This test allowed the digital media teams to validate the theory that leveraging creative into the digital media optimization process would drive greater returns for clients. Clients saw engagement rates increase as much as 5:1, while reach and impressions climbed. This allowed Chacka to reach more people at the same or reduced media spend levels, as effective CPC dropped 39%.
“As we have adopted more artificial intelligence and machine learning into our optimization toolbox, creative emerged as a key opportunity to deliver the missing piece for our clients. In a fast-paced industry, time is of the essence, so we decided to cut out the middlemen and take creative into our own hands,” said Janel Laravie, Founder & CEO at Chacka.
Chacka is a leading digital media agency, specializing in paid search, paid social, programmatic display and consulting services. Breaking through the clutter of the digital landscape, Chacka brings a collaborative approach by acting as an extension of our advertisers’ marketing team. Highly recognized with industry accreditations, Chacka takes pride in innovation, integrity and driving growth for our client partners. If you are interested in learning what Chacka can do for you, reach out to [email protected].
Erinn Galella, [email protected]