Jivox, the personalized digital marketing technology leader, announced today a joint solution with Criteo, the global advertising technology company that empowers brands to accelerate ROI using combined best-in-class programmatic media and creative technologies. Criteo’s ability to optimize media and product recommendations for superior performance, coupled with Jivox’s dynamic canvas technology, gives marketers the much needed creative flexibility to personalize their messaging at a time when consumers demand it. The partnership also enables brands to reduce production costs and tap into Jivox’s automation capabilities to scale personalization by generating thousands of ad variations on the fly for individual consumers.
“Jivox’s dynamic canvas technology brings new creative options to our advertisers,” said Len Ostroff, SVP of Global Partnerships and Alliances at Criteo. “We’ve opened our platform so that those who’ve invested in dynamic creative software to create consistency across all media, can seamlessly integrate with Criteo, in addition to using our own market-leading DCO+ technology. This ensures that our mutual clients send the creative message that’s most likely to engage their consumers.”
An industry leader in media optimization, Criteo’s AI engine works in real-time to analyze data from two billion cross-device IDs and deliver the best value to its customers across the entire purchase lifecycle. Its platform also helps advertisers reach the right audience and recommend the best product for every user.
According to Jivox’s Omni-Channel Personalization Benchmark Report, personalization boosts engagement 4.3x the industry benchmark. With the integration of Jivox’s data-driven dynamic creative platform, marketers will be able to serve users the most engaging version of the ad with Criteo’s product recommendation. By using a combination of data triggers, such as weather, time of the day, seasons, holidays, Jivox’s personalization platform will automatically develop multiple creative variations for each product recommendation—using variable imagery, copy and product offers—and then deliver the relevant ad content to the user, based on Criteo’s audience data, in the right context.
Together, Jivox and Criteo will be helping brands achieve superior ROI through optimized media spend, and all the while, saving money on production costs.
“Criteo’s powerful demand-side platform is the perfect complement to our personalized marketing technology,” said Diaz Nesamoney, CEO and Founder, Jivox. “Their data-driven approach to media buying is the gold standard in dynamic creative optimization, and we’re excited to take things to the next level for brands around the globe.”
To learn more, please go to https://info.jivox.com/en-us/jivox-criteo-programmatic-media-creative-roi.
Jivox is transforming the way the world experiences digital marketing. We connect brands with their audiences in the most personalized way: using big data, AI/machine learning, Dynamic Creative Optimization (DCO) and customer journey optimization technologies to deliver omni-channel precision marketing. More than serving relevant messages in consumers’ purchase-intent micro moments across all channels, brands can track, measure, and optimize customer paths–starting from a brand website, email, or exposure to an advertisement–that are driving engagement and conversions. Recognized as a leader in creative advertising technologies, only Jivox delivers 1:1 messaging throughout the customer journey, seamlessly linking paid and owned media. Jivox is trusted by hundreds of leading companies including Marriott International, Toyota, Sony, AirBnB, Mazda, Pepsi and more. Jivox has been recognized by Forrester as a leader in creative advertising technologies, and is able to offer large global brands both experience and maturity.
Criteo (NASDAQ: CRTO) is the global technology company powering the world’s marketers with trusted and impactful advertising. 2,800 Criteo team members partner with over 20,000 customers and thousands of publishers around the globe to deliver effective advertising across all channels, by applying advanced machine learning to unparalleled data sets. Criteo empowers companies of all sizes with the technology they need to better know and serve their customers. For more information, please visit www.criteo.com.
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Jessica Meyers, Director, PR, Americas