Waltham, MA—March 4, 2020—Yottaa, Inc. today announced the publication of a new research report titled, “2020 eCommerce Leaders Survey: Site Performance & Innovation Trends.” The objective of the research was to gather data from online retail executives to identify their key eCommerce initiatives for 2020, particularly in the area of website performance and site optimization.
For this research report, which is now in its third year, Yottaa interviewed 120 leaders from a wide range of eCommerce sites. In order to measure the direct impact eCommerce technologies have on the bottom line, the research focused on executive titles from the line of business, such as Vice President of eCommerce, rather than IT executives. Data was collected both online and via telephone during a two-week period in December of 2019.
3rd party eCommerce technologies continue to grow but threaten privacy compliance, shopper experience, and site performance. 92% of survey respondents stated they will invest in new 3rd party technologies in 2020. 67% worry that customer data captured by 3rd parties on their sites will impact privacy law compliance.
Online brands continue to look for ways to effectively compete with Amazon. For example, 46% would consider merging their fulfillment networks with other brands to help compete against the eCommerce giant.
Fast site performance is critical to increasing online conversion and improving shopper experience. 61% believe faster web performance results in higher conversion.
Since 2012 the industry has been talking about modern microservices architecture and in 2020 headless commerce will finally become a reality. 61% of retailers surveyed they are either currently leveraging or planning to leverage a headless commerce architecture in 2020.
Click here to download the full report “2020 eCommerce Leaders Survey: Site Performance & Innovation Trends.”